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《框架分析：经验组织论》是一部篇幅宏大、内容艰深的著作。受现象学、形式社会学的影响，戈夫曼在本书中引入了初级框架、片段、基调、调音、捏造、层级等概念，搭建了系统的框架理论体系，进而详尽描述了框架的变动与其影响的经验的组织。

戈夫曼将“框架”视为一种“解释基模”。他指出，社会事件原本混乱无序，人的认识能力却是有限的，正是框架的存在使得人们能够定位、感知、辨识和标识社会事件与信息。在实际运用中,“框架”既是一种建构现实的过程，又是该过程遵循的原则。此外，本书对新闻传播学影响深远，是戈夫曼送给这一学科的“意外的礼物”。

目录

章引言 001

第二章初级框架 017

第三章基调与调音 032

第四章设计与捏造 070

第五章戏剧框架 102

第六章捏造的结构问题 126

第七章框架外的活动 162

第八章活动的锚定 198

第九章常见问题 240

第十章打破框架 278

第十一章消极经验的制造 308

第十二章经验的脆弱性 363

第十三章关于交谈的框架分析 410

第十四章结语 460

关键词英汉对照表 475

欧文·戈夫曼（1922—1982） ---------------------------- 美国社会学家，符号互动论代表人物、拟剧论倡导者，美国社会学协会第73任 。著有《日常生活中的自我呈现》《避难所》《邂逅》《污名》等。

  杨馨 ---------------------------- 陕西师范大学新闻与传播学院助理研究员，研究方向为传播思想史、传播政治经济学、青年文化研究。

  姚文苑 ---------------------------- 南京大学新闻传播学院博士研究生，研究方向为传播思想史、媒介哲学。

  南塬飞雪 ---------------------------- 美国南加利福尼亚大学安纳伯格传播与新闻学院博士候选人，研究方向为健康传播和社会网络分析。

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My aim is to try to isolate some of the basic frameworks of understanding available in our society for making sense out of events and to analyze the special vulnerabilities to which these frames of reference are subject.

I assume that definitions of a situation are built up in accordance with principles of organization which govern events - at least social ones - and our subjective involvement in (p.11) them; frame is the word I use to refer to such of these basic elements as I am able to identify. That is my definition of frame. My phrase "frame analysis" is a slogan to refer to the examination in these terms of the organization of experience.

... framing does not so much introduce restrictions on what can be meaningful as it does open up variability. Differently put, persons seem to have a very fundamental capacity to accept changes in organizational premises which, once made, render a whole strip of activity different from what it is modeled on and yet somehow meaningful, in the sense that these systematic differences can be corrected for and kept from disorganizing perception, while at the same time involvement in the story line is maintained. Consider in this light some further differences between staged activity and its modeled-after counterpart.

It has been argued that strip of activity will be perceived by its participants in terms of the rules or premises of a primary framework, whether social or natural, and that activity so perceived provides the model for two basic kinds of transformation - keying and fabrication. It has also been argued that these frameworks are not merely a matter of mind but correspond in some sense to the way in which an aspect of the activity itself is organized - especially activity directly involving social agents. Organizational premises are involved, and these are something cognition somehow arrives at, not something cognition creates or generates. Given their understanding of what it is that is going on, individuals fit their actions to this understanding and ordinarily find that the ongoing world s...

有趣的是，在日常事务中，人们不会时刻留意个体在生活中扮演的角色，即传记主体

书籍介绍

《框架分析：经验组织论》是一部篇幅宏大、内容艰深的著作。受现象学、形式社会学的影响，戈夫曼在本书中引入了初级框架、片段、基调、调音、捏造、层级等概念，搭建了系统的框架理论体系，进而详尽描述了框架的变动与其影响的经验的组织。

戈夫曼将“框架”视为一种“解释基模”。他指出，社会事件原本混乱无序，人的认识能力却是有限的，正是框架的存在使得人们能够定位、感知、辨识和标识社会事件与信息。在实际运用中,“框架”既是一种建构现实的过程，又是该过程遵循的原则。此外，本书对新闻传播学影响深远，是戈夫曼送给这一学科的“意外的礼物”。