HARVESTING INTANGIBLE ASSETS(ISBN=9780814416990) 英文原版 下载 网盘 kindle mobi 115盘 pdf pdb rtf

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内容简介:
Whether you call it "harvesting intangible assets" or
"intellectual property management," organizations must make the
most of everything they have to offer if they want to remain
competitive. Yet, the majority of companies are oblivious to the
wealth of revenue-producing opportunities hiding just below the
strategic surface. In this thought-provoking book, author Andrew J.
Sherman shares insights and expertise gleaned from his work with
some of the world's leading companies who have capitalized on
intellectual assets such as patents, trademarks, customer
information, software codes, databases, business models, home-grown
processes, and employee expertise. Featuring instructive examples
from organizations including Proctor & Gamble, IBM, and Google,
the book reveals how companies large or small can implement
IP-driven growth and licensing strategies, foster a culture of
innovation, turn R&D into revenue, and much more. Smart
companies reap what they sow. This book gives readers the tools
they need for a profitable harvest.
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作者介绍:
ANDREW J. SHERMAN is a partner in the Washington, D.C. office of
Jones Day and a top-rated Adjunct Professor in the MBA and
Executive MBA programs at the University of Maryland. An
internationally recognized authority on the legal and strategic
aspects of business growth, he is frequently called upon by the
media to share his expertise. He has been featured or quoted in The
Wall Street Journal, USA Today, The New York Times, BusinessWeek,
Fortune, Investor's Business Daily, Forbes, Entrepreneur, U.S. News
& World Report, and other prestigious publications. His
approach to leveraging intellectual assets was a cover story for
Inc. magazine. He is the author of several books, including Mergers
and Acquisitions from A to Z, Raising Capital, and Franchising and
Licensing.
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书籍介绍
Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.
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挺好的,书籍丰富
- 网友 谢***灵:
推荐,啥格式都有
- 网友 曾***文:
五星好评哦
- 网友 濮***彤:
好棒啊!图书很全
- 网友 堵***洁:
好用,支持
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差评。这个是收费的
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好,真的挺使用的!
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中评,比上不足比下有余
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