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　　20 Years of Defining Perfection

The author takes us on a breathtaking "genchi-genbutu" (meaning

"go and see") as if we are in Toyota City. A must-read for a car

nut.

Shin Sano

CEO, Sano Research

Assistant Research Professor, Illinois Institute of Technology's

Institute of Design

With his strong focus on the personalities behind the brand,

Chester Dawson has crafted a compelling insider look at Lexus and

its whirlwind history, from the company's risky beginnings and

earliest setbacks to the current challenges it faces as the number

one luxury car manufacturer in the United States. Lexus: The

Relentless Pursuit is an essential read that I would recommend to

both Lexus enthusiasts and anyone else looking for real insight

into one of the world's most successful business stories.

Kevin R.E. Watts

Editor, The Lexus Enthusiast

Praise for the Hard Cover Edition

Toyota is the best car company in the world. From a truck-maker

in World War II to a carmaker in the 1950s to a Lexus maker in the

1980s, it excels everywhere. Chester Dawson is a Japanese-speaking

investigative reporter who has got the inside story of Lexus and

made it come alive.

Ezra F. Vogel

Henry Ford II Research Professor of the Social Sciences,

Emeritus

Harvard University

Chester Dawson brings to life the story of Lexus. This is a tale

of invention, consumer insight, dedication and resolve. Dawson

tells the story with drama, vision and insider detail. He unlocks

the keys to how Toyota took a vague idea and turned it into a

flagship brand and a new automotive icon.

Michael Silverstein

Senior Vice President, The Boston Consulting Group

While Detroit is still trying to figure out how Toyota made Lexus

the best-selling luxury brand in the United States, Chester Dawson

has dissected the Lexus story in an enlightening way. Lexus: The

Relentless Pursuit brings to life the personalities who brought

about an automotive phenomenon. This is a must-read not only for

car buffs, but for any manager or executive who wants to understand

how to create, sustain and expand an elite brand.

Micheline Maynard

Author of The End of Detroit: How the Big Three Lost Their Grip

on the American Car Market

Introduction and Acknowledgements.

Foreword (Erwin Lui, Creative Innovation Studio Manager, Calty

Design Research, Inc).

Chapter One The Toyota Way.

Chapater Two Searching for Bobos

Chapter Three Deus Ex Machina

Chapter Four From Tahara to the World!

Chapter Five The Lexus Covenant.

Chapter Six Zen and the Art of Automobile Maintenance.

Chapter Seven Something Wicked This Way Comes.

Chapter Eight Lexus Nation.

Epilogue.

Afterword.

Coda (Hisao Inoue, Journalist and Author of Toyota Shock (Kodansha:

2009).

Appendix: The Lexus Lineage (1990-2011).

Endnotes.

Index.

　　Chester Dawson has worked as a business journalist and editor

at several top media outlets, including BusinessWeek, Dow Jones

& Co., The Associated Press and Bloomberg News. He spent 10

years as a foreign correspondent in Tokyo reporting on the Japanese

economy and specializing in the automotive and financial

industries. After serving as International Finance Editor at

BusinessWeek magazine’s headquarters in New York, he entered high

finance—first at a Japanese hedge fund and then, most recently, in

the institutional asset management unit of a Wall Street bank. Mr.

Dawson earned his M.A. in East Asian Studies at Harvard University

and a B.A. in history with an economics minor at Ohio University.

He spent his junior year abroad at Sophia University in Tokyo.

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书籍介绍

20 Years of Defining Perfection The author takes us on a breathtaking "genchi-genbutu" (meaning "go and see") as if we are in Toyota City. A must-read for a car nut.

Shin Sano

CEO, Sano Research

Assistant Research Professor, Illinois Institute of Technology's Institute of Design With his strong focus on the personalities behind the brand, Chester Dawson has crafted a compelling insider look at Lexus and its whirlwind history, from the company's risky beginnings and earliest setbacks to the current challenges it faces as the number one luxury car manufacturer in the United States. Lexus: The Relentless Pursuit is an essential read that I would recommend to both Lexus enthusiasts and anyone else looking for real insight into one of the world's most successful business stories.

Kevin R.E. Watts

Editor, The Lexus Enthusiast Praise for the Hard Cover Edition Toyota is the best car company in the world. From a truck-maker in World War II to a carmaker in the 1950s to a Lexus maker in the 1980s, it excels everywhere. Chester Dawson is a Japanese-speaking investigative reporter who has got the inside story of Lexus and made it come alive.

Ezra F. Vogel

Henry Ford II Research Professor of the Social Sciences, Emeritus

Harvard University Chester Dawson brings to life the story of Lexus. This is a tale of invention, consumer insight, dedication and resolve. Dawson tells the story with drama, vision and insider detail. He unlocks the keys to how Toyota took a vague idea and turned it into a flagship brand and a new automotive icon.

Michael Silverstein

Senior Vice President, The Boston Consulting Group While Detroit is still trying to figure out how Toyota made Lexus the best-selling luxury brand in the United States, Chester Dawson has dissected the Lexus story in an enlightening way. Lexus: The Relentless Pursuit brings to life the personalities who brought about an automotive phenomenon. This is a must-read not only for car buffs, but for any manager or executive who wants to understand how to create, sustain and expand an elite brand.

Micheline Maynard

Author of The End of Detroit: How the Big Three Lost Their Grip on the American Car Market