智力资本最佳实践EINSTEIN IN THE BOARDROOM: MOVING BEYOND INTELLECTUAL CAPITAL TO I-STUFF 下载 网盘 kindle mobi 115盘 pdf pdb rtf

How do you put a dollar value on the intangible? In today's knowledge-based economy, intangible capital, humancapital, intellectual assets, and intellectual property are critically important to the bottom line. However, traditional management, accounting, and budgeting processes are ill-equipped to set values on ideas, skills, and people. These managers must begin to think and act like Einstein by creating, and ultimately extracting, value from innovation.

A follow-up to the innovative and bestselling Edison in the Boardroom, which focuses primarily on intellectual property, Einstein in the Boardroom takes this groundbreaking concept one step further by focusing on the commercialization of "non-IP" intangibles. Working through the Value Continuumframework, Einstein in the Boardroom sheds new light on the evolving discipline of intangibles management by featuring dozens of case studies that illustrate how today's leading companies—including The Boeing Company, Eli Lilly and Company, Hewlett-Packard Company, The Procter & Gamble Company, Thomson, Visa International, and many others—are successfully implementing the strategy of extracting value from knowledge and know-how, first introduced by Edison, within their own companies, and how they are now taking it to the next level.

Encapsulating multidisciplinary ideas and best practices about intangibles developed by practitioners in the legal, knowledge, financial, R&D, human resources, measurement and reporting, economics, social, and environmental communities, Einstein in the Boardroom presents concrete methods, processes, and frameworks to help any firm manage and profit from its intangible assets.

Acknowledgments

Authors' Foreword

1 INTRODUCTION: THE EINSTEIN LEGACY

Intangibles in the Einstein Context

What Are Intangibles?

How Intangibles Differ from Tangibles

Perspectives on Intangibles

The Impact of Intangibles on Organizations

Some Outcomes of the Rising Importance of Intangibles

Why Manage the Organization's Intangibles?

Einstein in the Boardroom

2 THE EINSTEIN VALUE CONTINUUM

The Difference between I-Stuff and IP

I-Stuff Management Thought Leaders

I-Stuff Management Activities

The Einstein Value Continuum

3 BUILDING THE PORTFOLIO OF I-STUFF

What Building Path Companies Are Trying to Accomplish

Best Practices for the Building Path

Conclusions: Beyond Building

4 LEVERAGING THE PORTFOLIO OF l-STUFF

What Companies on the Leveraging Path Are Trying to Accomplish

How Companies Leverage Their I-Stuff

Best Practices for the Leveraging Path

Developing a brand management capability

Developing a corporate brand

Extracting value from the brand

Conclusion: Beyond Leveraging

5 Integrating the Portfolio of I-Stuff

What Integrating Stripe Companies Are Trying to Accomplish

I-Stuff Strategies

Managing across Organizational Boundaries

Measuring the Value of Intangibles

Best Practices for the Integrating Stripe

Conclusion: Beyond Integrating

6 Sustaining the Corporation through I-Stuff

What Is Sustainability?

The Characteristics of Sustainable Corporations

Why Are Stakeholders Important?

Sustainability and I-stuff Reporting

What Sustaining Stripe Companies Are Trying to Accomplish

Best Practices for the “Sustaining” Stripe

Conclusion: Beyond Sustainability

7 Proctor & Gamble Progressing Beyond IP

Changing a Corporate Culture

The Promise of Intellectual Assets

Moving the Technology Forward

“Connect and Develop”

Mining Know How

Reliability Engineering

The Value of Employees

Appendix

A: How Countries and Regions are Helping Their Companies Create Value from Intellectual Capital

Introduction

Consequences of the Knowledge-Based Economy

The Role for Regions and Countries

Snapshots of Some Countries that Have Invested in ICM

Future Roles for Governments

Appendix B: The I-Stuff Value Matrix

Defensive Value

Offensive Value

Revenue-Generating Value

Cost-Avoidance Value

Strategic Positioning Value

Appendix C: Updating the Concept of Complementary Business Assets

A Decade of Working with CBAs

Ideas Alone Are Not Enough

Conclusions

Appendix D: Updating the Concept of a Business Model

Introduction

The Academic Literature

The Business Literature

The ICM Gathering View

Business Models—A Working Definition

A Business Model Engine

Creating a Business Model

Business Model Implications for I-Stuff

Appendix E: New Concepts in Measuring Value

The Inherent Limitations of Traditional Accounting Measurement

Innovations in Value and Performance Measurement

Measurement Concepts

Measurement Criteria

Appendix F: Creating an I-Stuff Strategy

Step One: Create A Statement of Mission

Step Two: What Is A Strategic Vision?

Step Three: Outline the Corporate Business Strategy

Step Four: Identify the kinds of value the Organization’s I-stuff can Provide

Step Five: Outline, discuss, and finalize the Organization’s I-stuff Strategy

Index

SUZANNE S. HARRISON is a cofounder of ICMG, LLC, and facilitator of the ICM Gathering and the IP Forum. She is the coauthor of the bestselling Edison in the Boardroom, as well a contributor to The LESI Guide to Licensing Best Practices, Technology Licensi

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书籍介绍

Capitalize on Your Company's Intangible Assets...

*"Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital."--Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results."--Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit."--Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book."--Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson "Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!"--Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants "Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization."--Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill