企业与全球贫困：创造社会经济价值的解决办法 BUSINESS SOLUTIONS FOR THE GLOBAL POOR 下载 网盘 kindle mobi 115盘 pdf pdb rtf

Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.

作者简介：

V. Kasturi (Kash) Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School and cochairman of the School's Social Enterprise Initiative.

Foreword

Acknowledgments

Introduction

PART 1: Just who are the poor?

1 Microcredit and Poverty Alleviation Strategy for Women: Who Are the Customers?

2 Understanding Consumers and Retailers at the Base of the Pyramid in Latin America

3 Marketing Programs to Reach India’s Underserved

PART 2: Meeting the Poor's Basic Needs

4 Brcko and the Arizona Market

5 Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public

6 Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business

7 Meeting Unmet Needs at the Base of the Pyramid: Mobile Healthcare for India's Poor

8 Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico’s Housing Crisis

9 Energizing the Base of the Pyramid: Scaling-up Successful Business Models to Achieve Universal Electrification

10 Utilities and the Poor: A Story from Colombia

11 The Expansion of Public Services into Poor Areas: The Case of Piped Gas in Cuartel V–Moreno

PART 3: Building the BOP Value Chain

12 MULTIAHORRO: Barrio Store

13 Photography and the Low Income Classes in Brazil: A Case Study of Kodak

14 The Complex Business of Serving the Poor: Insights from Unilever’s Project Shakti in India

15 Creating strong businesses by developing and leveraging the productive capacity of the poor

16 ITC’s e-Choupal: A Platform Strategy for Rural Transformation

17 Nestlé’s Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition

PART 4: BUSINESS & LEADERSHIP MODELS

18 Building New Business Value Chains with Low Income Sectors in Latin America

19 Developing Viable Business Models to Serve Low-Income Consumers: Lessons from the Philippines

20 When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets

Part 5: ROLE OF GOVT. AND CIVIL SOCIETY

21 The Role of Financial Institutions in Revitalizing Low-Income Neighborhoods

22 Houses for the Poor and New Business for Banks: The Creation of a Market for Affordable Housing

23 The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action

24 How Social Entrepreneurs Enable Human, Social, and Economic Development

25 Hybrid Value Chains: Social Innovations and the Development of the Small Farmer Irrigation Market in Mexico

26 Entrepreneurship and Poverty Alleviation in South Africa

27 A Gentler Capitalism: Black Business Leadership in the New South Africa

PART 6: MEASURING SUCCESS

28 Microfinance: Business, Profitability, and the Creation of Social Value

29 Alleviating Global Poverty through Microfinance: Factors of Financial, Economic, and Social Performance

30 Strong Double Bottom Line Banking

31 H&R Block’s Refund Anticipation Loans: Perilous Profits at the Bottom of the Pyramid?

32 When is Doing Business with the Poor Good – for the Poor? A Household and National Income Accounting Approach

Appendix:Conference Participants

Notes

References

About the Contributors

About the Editors

Index

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书籍介绍

Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.