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Book Description

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable reading and has been since it was first published in 1958. The updated paperback retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right in an expanded preface and introduction

"I sought out Phil Fisher after reading his Common Stocks and Uncommon Profits...A thorough understanding of the business, obtained by using Phil's techniques...enables one to make intelligent investment commitments."

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Warren Buffet

From AudioFile

This program takes a fundamental view of what it takes to be a top-drawer business worthy of your investment dollar. It's based on traditional company variables like capitalization, market position, and labor relations, and some new variables like organizational adaptability and leadership depth and vision. The broad thinking and nuances are so intuitive and clearly drawn that listeners won't even realize how abstract and intelligent this writing is. The impressive piece of work is nicely abridged, and George Guidall is as connected to the material as anyone could be. Still, this is not for the cognitively challenged, nor for overly aggressive investors nor those with money hang-ups. A great resource for understanding why some companies are great and which ones will be. T.W.

Book Dimension

length: (cm)22.2 　　　 　　　　　 　　　　　 width:(cm)18

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表面上看起来我好像操作得挺不错，然而几年之后，我试着分析我在整个事业中做过的聪明的和愚蠢的事情之后，我越发地发现这些行为是愚的，原因稍后再做解释。它们占用了我太多的原本可以用在别的更有意义的事情上的时间和精力，这种操作所产生的总利润，和我通过买进食品机械公司的股票而为客户赚到的钱，以及其他情况中采取长期投资的做法、坚定持有所获得的利润比起来，真可谓是九牛一毛。此外，我观察过太多的短线进出操作，知道连续交易成功三次，只会使得第四次交易发生灾难的可能性大大提高，包括一些非常聪明的人在内也是如此。这种短线交易所要承担的风险，要比买到同等数量且前景较好的公司股票长期持有所承担的风险高出很多。因此，在第二次世界大战结東后，我目前的投资哲学已经大体上成形了，于是我做出了职业生涯中非常宝贵的一个决定：把所有的精力都用到通过长期投资而赚取大额利之上 。P215

The fifteen points to look for in a common stock:

1. Does the company have products or services with sufficient market potential to make possible a sizable increase in sales for at least several years?

2. Does the management have a determination to continue to develop products or processes that will still further increase total sales potentials when the growth potentials of currently attractive product lines have largely been exploited?

3. How effective are the company's research and development efforts in relation to its size?

4. Does the company have an above-average sales organization?

5. Does the company have a worthwhile profit margin?

6. What is the company doing to maintain or improve profit margins?

7. Does the company have outstanding labor and personnel relations?

8. Does...

投资想赚大钱，必须有耐性。

股票市场本质上具有欺骗投资人的特性。跟随其他每个人当时在做的事去做，或者自己内心不可抗拒的呐喊去做，事后往往证明是错的。 P2

投资人需要具备的能力，是区辨提供绝佳投资机会的少数公司，以及为数远多于此，但未来只能略为成功的或彻底失败的公司。 P6

寻找优良普通股的15个要点：

1. 这家公司的产品或服务有没有充分的市场潜力，至少几年内营业额能否大幅成长

幸运且能干；能干所以幸运

2. 为了进一步提高总体销售水平，发现新的产品增长点，管理层是不是继续决心开发新产品或新工艺

3. 和公司规模相比，这家公司的研究发展努力，有多大的效果

4. 这家公司有没有高人一等的销售组织

5. 这家公司的利润率高不高

6. 这家公司做了什么事，以维持或改善利润率

7. 这家公司的劳资和人事关系是不是很好

8. 这家公司的高级主管关系很好吗

9. 公司管理阶层的深度够吗

10. 这家公司的成本分析和会计记录做的如何

11. 是不是在所处领域有独到之处？它可以为投资者提供重要线索，以了解此公司相对于竞争者，是不是很突出

12. 这家公司有没有短期或长期的盈余展望

13. 在可预见的将来，这家公司是否会大量发行股票，获取足够的资金，以利公司发展，现有持股人的利益是否因预期中的成长而大幅受损

14. 管理阶层是不是向投资人只报喜不报忧

15. 这家公司管理阶层的诚信正直态度是否毋庸置疑

如果当初买进普通股时，事情做得很正确，则卖出时机是——几乎永远不会到来。 P97

投资人五不原则：

1.

不买处于创业阶段的公司

2.

不要因为一支好股票在“店头市场”交易，就弃之不顾

3.

不要因为你喜欢某公司年报的“格调”，就去买该公司的股票

4....

闲聊那一章只有三页，却是全书最重要的精华之一。

只要你开口问，就会得到答案。关键是问更多的问题——问正确的问题，并从中获得较多的答案。

找到他知之甚详的公司之后，抱牢很长时间，让股价大幅增值。

投资想赚大钱，必须有耐性。

不管公司规模如何，真正重要的是管理层有决心推动运营再次大幅增长，也有能力完成他们的计划。

书籍介绍

在线阅读本书

Book Description

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable reading and has been since it was first published in 1958. The updated paperback retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right in an expanded preface and introduction

"I sought out Phil Fisher after reading his Common Stocks and Uncommon Profits...A thorough understanding of the business, obtained by using Phil's techniques...enables one to make intelligent investment commitments."

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Warren Buffet

From AudioFile

This program takes a fundamental view of what it takes to be a top-drawer business worthy of your investment dollar. It's based on traditional company variables like capitalization, market position, and labor relations, and some new variables like organizational adaptability and leadership depth and vision. The broad thinking and nuances are so intuitive and clearly drawn that listeners won't even realize how abstract and intelligent this writing is. The impressive piece of work is nicely abridged, and George Guidall is as connected to the material as anyone could be. Still, this is not for the cognitively challenged, nor for overly aggressive investors nor those with money hang-ups. A great resource for understanding why some companies are great and which ones will be. T.W.

Book Dimension

length: (cm)22.2 　　　 　　　　　 　　　　　 width:(cm)18