Olympic Games Effect: How Sports Marketing Build Strong Brand.奥运效应:如何通过体育营销建立强势品牌 下载 网盘 kindle mobi 115盘 pdf pdb rtf

Olympic Games Effect: How Sports Marketing Build Strong Brand.奥运效应:如何通过体育营销建立强势品牌电子书下载地址
- 文件名
- [epub 下载] Olympic Games Effect: How Sports Marketing Build Strong Brand.奥运效应:如何通过体育营销建立强势品牌 epub格式电子书
- [azw3 下载] Olympic Games Effect: How Sports Marketing Build Strong Brand.奥运效应:如何通过体育营销建立强势品牌 azw3格式电子书
- [pdf 下载] Olympic Games Effect: How Sports Marketing Build Strong Brand.奥运效应:如何通过体育营销建立强势品牌 pdf格式电子书
- [txt 下载] Olympic Games Effect: How Sports Marketing Build Strong Brand.奥运效应:如何通过体育营销建立强势品牌 txt格式电子书
- [mobi 下载] Olympic Games Effect: How Sports Marketing Build Strong Brand.奥运效应:如何通过体育营销建立强势品牌 mobi格式电子书
- [word 下载] Olympic Games Effect: How Sports Marketing Build Strong Brand.奥运效应:如何通过体育营销建立强势品牌 word格式电子书
- [kindle 下载] Olympic Games Effect: How Sports Marketing Build Strong Brand.奥运效应:如何通过体育营销建立强势品牌 kindle格式电子书
内容简介:
The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo--the focus of John Davis' interesting new book. Davis brings a keen academic and business eye to the brand halo associated with the competition. And this book will be an important resource and practical guide for firms in evaluating Olympic sponsorship.
Glenn Hubbard
Dean and Russell L. Carson Professor of Finance and Economics
Columbia Business School
John Davis' new book provides a treasure of information to guide companies as they evaluate marketing in sports in general and the Olympics in particular. Highly constructive checklists throughout the book will help companies evaluate the potential of their sponsorship investments. And the coverage of the lows as wells as the highs of Olympic-related marketing reinforces the realism and credibility of this well-written book.
George Foster
Paul L. and Phyllis Wattis Professor of Management
Director of the Executive Program for Growing Companies
Stanford University Graduate School of Business
Interweaving history and economics with vignettes of heroes ancient and modern, John Davis illustrates how the Olympic Games have become the premier "heritage brand" in the era of experiential marketing. Differentiating and managing brands are perennial priorities for Marketing Science Institute's corporate sponsors. Davis details why so many have chosen to be major Olympic sponsors. Importantly, he provides a comprehensive checklist of questions to help other companies explore the potential and pitfalls of such sponsorships.
Earl L. Taylor, PhD
Chief Marketing Officer
Marketing Science Institute
This book is worth its weight in gold medals. Learn how Coca-Cola, Visa and other great companies took wing and flew to even greater success on the high power updraft of the Olympics. A must-read for any company wanting to become a top global brand.
Rod Beckstrom
Co-author, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
John Davis' book brings to life the history and intricacies of the Olympic Games, and illustrates the best practices of sports marketing and sports sponsorship that are relevant in today's dynamic sports scene. This book deserves to be widely read.
Oon Jin Teik
Chief Executive Officer, Singapore Sports Council
Singapore Olympian, 23rd Olympic Games, 1984 Los Angeles, USA
书籍目录:
Acknowledgments
Introduction
Section I: 2,700 years of Olympic Tradition, 100 Years of Olympic Marketing
Chapter 1: The Olympic Dream
Chapter 2: How the Olympics Make Us Feel
Chapter 3: The Ever-Changing Olympics
Chapter 4: The Sports and Politics Cocktail—Drinking from the Olympic Fire hose
Chapter 5: Section I: Sponsorship Preparation Questions
Section II: When Things Go Well…
Chapter 6: Global stage
Chapter 7: Olympic Halo Effect: Long-Term and Short-Term
Chapter 8: David vs Goliath – Those Delightful Surprises
Chapter 9: Section II: Sponsorship Preparation Questions
Section III: When Things Go Wrong…
Chapter 10: Marketing Challenges
Chapter 11: Section III: Sponsorship Preparation Questions
Section IV: Winning Marketing Gold: Work Like Crazy
Chapter 12: Sponsorship
Chapter 13: Section IV: Sponsorship Preparation Questions
Section V: Training for Olympic Marketing Victory
Chapter 14: Customers
Chapter 15: Creative Execution
Chapter 16: Marketing Communications
Chapter 17: Is Your Company in Shape for Olympics Marketing?
Chapter 18: Key Lessons from 100 Years of Olympic Marketing
Chapter 19: Section V: Sponsorship Preparation Questions
Endnotes and Credits
Index
作者介绍:
暂无相关内容,正在全力查找中
出版社信息:
暂无出版社相关信息,正在全力查找中!
书籍摘录:
暂无相关书籍摘录,正在全力查找中!
在线阅读/听书/购买/PDF下载地址:
原文赏析:
暂无原文赏析,正在全力查找中!
其它内容:
编辑推荐
作者简介:John A. Davis, author of Measuring Marketing, Magic Numbers for Sales Management, and Magic Numbers for Consumer Marketing, is a Practice Associate Professor of Marketing at Singapore Management University (SMU), where he received SMU’s top teaching honors, “Most Inspiring Teacher Award” in 2007 and the Dean’s Honors 2005 and 2006. He is also Director of SMU’s Center for Marketing Excellence. John regularly consults with leading global companies and is a sought-after speaker at select conferences including: YPOs, American Marketing Association, Global Brand Forum, and the Entrepreneurs Organization (EO). He has founded two award-winning companies and has led marketing teams at Nike, Informix and Transamerica. He earned his MBA from Columbia University and his BA from Stanford University.
John and his family—wife Barbara and children Katie, Chris and Bridget—live in Singapore (although Katie is embarking on a grand adventure in Africa). Their dog Grinner, a Jack Russell Terrier/alien life form mix (there is no other way to explain her sometimes inexplicable behavior), is an Olympic-champion in her own right—she leads the world in her fear of lightning storms.
网站评分
书籍多样性:4分
书籍信息完全性:6分
网站更新速度:8分
使用便利性:5分
书籍清晰度:6分
书籍格式兼容性:9分
是否包含广告:8分
加载速度:3分
安全性:9分
稳定性:6分
搜索功能:5分
下载便捷性:9分
下载点评
- 五星好评(604+)
- azw3(472+)
- 藏书馆(316+)
- 一星好评(351+)
- 博大精深(62+)
- 目录完整(194+)
- 体验还行(674+)
下载评价
- 网友 戈***玉:
特别棒
- 网友 薛***玉:
就是我想要的!!!
- 网友 印***文:
我很喜欢这种风格样式。
- 网友 菱***兰:
特好。有好多书
- 网友 相***儿:
你要的这里都能找到哦!!!
- 网友 宫***玉:
我说完了。
- 网友 屠***好:
还行吧。
- 网友 曾***文:
五星好评哦
- 网友 常***翠:
哈哈哈哈哈哈
- 网友 堵***格:
OK,还可以
- 网友 通***蕊:
五颗星、五颗星,大赞还觉得不错!~~
- 网友 訾***雰:
下载速度很快,我选择的是epub格式
喜欢"Olympic Games Effect: How Sports Marketing Build Strong Brand.奥运效应:如何通过体育营销建立强势品牌"的人也看了
孤诣天风:张强绝句诗集,张强著,文化艺术出版社,9787503954863 下载 网盘 kindle mobi 115盘 pdf pdb rtf
幼儿园早期阅读课程(资源) 幸福的种子 小班上 普及版 全10册 南京师范大学 晚上 嘘 好吃的水果 大鱼 下载 网盘 kindle mobi 115盘 pdf pdb rtf
美国世纪结束了吗? 下载 网盘 kindle mobi 115盘 pdf pdb rtf
落葉:威爾.杜蘭的最後箴言 下载 网盘 kindle mobi 115盘 pdf pdb rtf
9787107263392 下载 网盘 kindle mobi 115盘 pdf pdb rtf
小学3三年级上册音乐书(简谱)湘艺版 3三年级音乐上册课本 3三上音乐书湖南文艺出版社三年级上册音乐书(简谱)湘艺版小学3三年级上册音乐书(简谱)湘艺版 3三年级音乐上册课本教材教科书 3三 下载 网盘 kindle mobi 115盘 pdf pdb rtf
大学英语教程(第四册) 下载 网盘 kindle mobi 115盘 pdf pdb rtf
现货【外图原版英文】The Three Little Pigs三只小猪 下载 网盘 kindle mobi 115盘 pdf pdb rtf
SSAT阅读高手全攻略:真题回忆大全(美国文学篇) 下载 网盘 kindle mobi 115盘 pdf pdb rtf
播音员主持人语音发声实用教程 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 德州扑克小绿皮书(精装典藏版 ) 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 非洲 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 注册结构工程师辅导教材及典型题解(含真题) 一、二级专业考试 上下(堪比施岚青版,组委会权威推荐,含全部真题题型解题步骤,2015年考生!) 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 外汇交易进阶 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 英语语音教程 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 二战风云 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 相关熵与循环相关熵信号处理教程(新工科建设电子信息科学与工程类专业系列教材) 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 菜根谭大全集 皮面烫金精装 全注全译洪应明中国哲学宗教修身养性为人处世智慧 相关出版:菜 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 中国书法全集 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 起风了 下载 网盘 kindle mobi 115盘 pdf pdb rtf
书籍真实打分
故事情节:4分
人物塑造:9分
主题深度:7分
文字风格:8分
语言运用:8分
文笔流畅:8分
思想传递:7分
知识深度:3分
知识广度:9分
实用性:7分
章节划分:5分
结构布局:4分
新颖与独特:6分
情感共鸣:5分
引人入胜:9分
现实相关:4分
沉浸感:5分
事实准确性:5分
文化贡献:7分