公关能量释放:营销与交流指南(UNLEASHING THE POWER OF PR) 下载 网盘 kindle mobi 115盘 pdf pdb rtf

公关能量释放:营销与交流指南(UNLEASHING THE POWER OF PR)电子书下载地址
- 文件名
- [epub 下载] 公关能量释放:营销与交流指南(UNLEASHING THE POWER OF PR) epub格式电子书
- [azw3 下载] 公关能量释放:营销与交流指南(UNLEASHING THE POWER OF PR) azw3格式电子书
- [pdf 下载] 公关能量释放:营销与交流指南(UNLEASHING THE POWER OF PR) pdf格式电子书
- [txt 下载] 公关能量释放:营销与交流指南(UNLEASHING THE POWER OF PR) txt格式电子书
- [mobi 下载] 公关能量释放:营销与交流指南(UNLEASHING THE POWER OF PR) mobi格式电子书
- [word 下载] 公关能量释放:营销与交流指南(UNLEASHING THE POWER OF PR) word格式电子书
- [kindle 下载] 公关能量释放:营销与交流指南(UNLEASHING THE POWER OF PR) kindle格式电子书
内容简介:
As more and more new technologies—Internet blogs, satellite TV, and TiVo—enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage?
Using dozens of case studies from well-known companies such as General Electric,?FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a?research-based model for creating and implementing public relations programs that will generate desired results and improve an organization's ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as "PR is impossible to measure!"—that undercut the effectiveness of PR and obscure its real value.
This groundbreaking resource is filled with the most current and scientifically proven information about the effectiveness of PR, information that will enlighten even the most experienced professional communicator. Using the tools and techniques outlined in this book, PR professionals and marketers can improve their organization's performance and demonstrate?how public relations is a low-cost, high-value alternative for achieving meaningful business outcomes.
Step by step, Unleashing the Power of PR offers PR professionals and marketers a how-to manual for recognizing the misperceptions among their own public relations environment and shows what to do to take corrective action. The book also reveals what it takes to create more effective marketing and public relations campaigns and improve the reputations of organizations and brands.
书籍目录:
Foreword
Preface
The Author
Part One: The Changing Landscape of Marketing and Corporate Communication
1 New Opportunities for Marketing and Public Relations
2 New Challenges Facing Marketing and Public Relations
Part Two: Using Research to Strengthen Public Relations
3 Measuring Public Relations Programming
4 Setting Meaningful and Measurable Public Relations Objectives
5 Using Research to Shape Public Relations Strategy and Tactics
6 Evaluating Public Relations Programs for Continual Improvement
Part Three: Transforming Your Public Relations Program
7 Real Business Results: Proving—and Improving—PR ROI
8 From Concept to Reality
Appendixes
1 Delahaye Executive Audit
2 Delahaye Media Demographic Audit
3 Delahaye Journalist Audit
Index
About the International Association of Business Communicators
作者介绍:
MARK WEINER is president of Delahaye, the world’s most prestigious provider of public relations research, analysis, and consulting. After its founding in 1994 as Medialink Research, the firm acquired The Delahaye Group in 1999, adopted its name, and
出版社信息:
暂无出版社相关信息,正在全力查找中!
书籍摘录:
暂无相关书籍摘录,正在全力查找中!
在线阅读/听书/购买/PDF下载地址:
原文赏析:
暂无原文赏析,正在全力查找中!
其它内容:
书籍介绍
在线阅读本书
Using dozens of case studies from well-known companies such as General Electric,FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers aresearch-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
网站评分
书籍多样性:3分
书籍信息完全性:4分
网站更新速度:5分
使用便利性:9分
书籍清晰度:7分
书籍格式兼容性:6分
是否包含广告:7分
加载速度:3分
安全性:7分
稳定性:5分
搜索功能:3分
下载便捷性:9分
下载点评
- 差评(286+)
- 下载速度快(409+)
- 排版满分(582+)
- 少量广告(635+)
- 不亏(416+)
- 速度快(475+)
- 愉快的找书体验(522+)
下载评价
- 网友 谢***灵:
推荐,啥格式都有
- 网友 习***蓉:
品相完美
- 网友 仰***兰:
喜欢!很棒!!超级推荐!
- 网友 冯***卉:
听说内置一千多万的书籍,不知道真假的
- 网友 养***秋:
我是新来的考古学家
- 网友 訾***雰:
下载速度很快,我选择的是epub格式
- 网友 方***旋:
真的很好,里面很多小说都能搜到,但就是收费的太多了
- 网友 濮***彤:
好棒啊!图书很全
- 网友 索***宸:
书的质量很好。资源多
- 网友 郗***兰:
网站体验不错
- 网友 陈***秋:
不错,图文清晰,无错版,可以入手。
- 网友 师***怡:
说的好不如用的好,真心很好。越来越完美
- 网友 相***儿:
你要的这里都能找到哦!!!
喜欢"公关能量释放:营销与交流指南(UNLEASHING THE POWER OF PR)"的人也看了
51单片机系统开发与实践/普通高校“十二五”规划教材 下载 网盘 kindle mobi 115盘 pdf pdb rtf
9787212069698 下载 网盘 kindle mobi 115盘 pdf pdb rtf
在其香居茶馆里 沙汀 著 四川文艺出版社,【正版现货】 下载 网盘 kindle mobi 115盘 pdf pdb rtf
紫微斗数全书 下载 网盘 kindle mobi 115盘 pdf pdb rtf
赵翼年谱新编 下载 网盘 kindle mobi 115盘 pdf pdb rtf
职务犯罪的理论与司法实践 下载 网盘 kindle mobi 115盘 pdf pdb rtf
贵州省全国导游人员资格考试辅导:贵州导游基础知识辅导与练习 下载 网盘 kindle mobi 115盘 pdf pdb rtf
故宫三书:紫禁城宫殿+故宫国宝100件+故宫与皇家生活(典藏函盒版,共三册,随书赠三件故宫主题文创) 下载 网盘 kindle mobi 115盘 pdf pdb rtf
英语(3年级PEP版)/暑期升级训练 下载 网盘 kindle mobi 115盘 pdf pdb rtf
中国滑雪旅游目的地时空格局形成机制及其空间优化 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 化妆品与调配技术(第3版/高职中医美容/配增值) 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 中公教育2020全国二级建造师执业资格考试辅导书:公路工程管理与实务历年真题详解与考前押题试卷 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 消费心理与行为学(新编21世纪远程教育精品教材)/经济与管理系列 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 汉楚辞学史 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 漫画世界名著:夏洛克·福尔摩斯 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 中公版·2019陕西省公务员录用考试专用教材:考前冲刺预测试卷行政职业能力测验 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 成人科学运动指导手册 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 主持人思维与口语能力训练 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 集体建设用地使用权流转法律制度研究 宋志红 中国人民大学出版社【正版】 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 国际财务报告准则:阐释与运用 (德)裴仁斯,(德)弗拜尔,(德)盖森,(德)塞尔霍恩,王煦逸,林阳春 著 上海财经大学出版社有限公司【正版书】 下载 网盘 kindle mobi 115盘 pdf pdb rtf
书籍真实打分
故事情节:5分
人物塑造:9分
主题深度:3分
文字风格:9分
语言运用:6分
文笔流畅:9分
思想传递:4分
知识深度:9分
知识广度:8分
实用性:8分
章节划分:5分
结构布局:3分
新颖与独特:4分
情感共鸣:8分
引人入胜:4分
现实相关:9分
沉浸感:9分
事实准确性:6分
文化贡献:5分