Call of the Mall: The Geography of Shopping by the Author of Why We Buy大卖场(摩尔改变生活) 下载 网盘 kindle mobi 115盘 pdf pdb rtf

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内容简介:
Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.
It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.
书籍目录:
Prologue
Introduction
1 America Shops
2 You Are Here
3 A Mouse Hole
4 Dude, Where's My Car?
5 Why Malls Fear Freedom
6 I Brake for Meanderthals
7 Nose and Toes
8 Sex and the Mall
9 The Charmin Challenge
10 Status Anxiety and Back Pockets
11 Fun
12 Hands-Free Shopping
13 Pushcarts Rule
14 Mall Cuisine
15 Breakfast at Cartier
16 A Man and His Mall
17 Who Is Your Dad?
18 Malls of the World
19 Where the Girls Are
20 The Mall Touch
21 Short Hills or Seoul?
22 Other Venues
23 Scenes from a Mall
24 The Postmall World
Endcap
Acknowledgments
Index
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书籍介绍
Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.
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