Espn: The Company- The Story And Lessons Behind The Most Fanatical Brand In Sports 9780470542118 下载 网盘 kindle mobi 115盘 pdf pdb rtf

A fascinating look at ESPN and its success as a brand

ESPN The Company reveals the inside scoop on the biggest

business story in sports, detailing the creative and innovative

spirit and practices that drove the programming, products, and

services of the most powerful and prominent name in sports media.

The authors provide a behind-the-scenes perspective on how ESPN

dealt with their many partners and how they handled mistakes and

missteps along the way-from the humble beginnings of ESPN as an

underrated startup to the pinnacle of their success as a major

industry player.

ESPN and other great organizations invest in their people. They

train them. They believe that if you spend the time and resources

turning talented performers into leaders, you're going to get

better organizational performance and engender higher levels of

commitment and sweat. ESPN The Company

Explores the dedication to excellence that makes ESPN the

"Worldwide Leader in Sports"

Reveals how the steps ESPN has taken to excel can be applied to

whatever type of business you're in

Shares the lessons learned at ESPN about launching and growing

a wildly successful enterprise

Engaging and informative, this entertaining guide reveals how

any company can benefit by embracing the best practices of

ESPN.

From the Inside Flap

Thirty years ago, TV sports coverage was produced as a sidebar

unworthy of serious news time. Game highlights, such as they were,

usually consisted of scores and brief recaps crammed into a few

minutes between news and weather on your local television channel.

That all changed when Bill Rasmussen, an unemployed sports

announcer in 1979, and a group of committed sports junkies in

Bristol, Connecticut, decided to lease unwanted satellite time to

broadcast some local college sports and minor league hockey games.

They called their organization the Entertainment & Sports

Programming Network which we know today as ESPN, the most powerful

and prominent name in sports media, with twenty-seven satellite

dishes feeding more than 97 million subscribers. How did

Connecticut become the center of the sports universe?

ESPN The Company tells the fascinating story of how ESPN managed

to sustain its growth, innovation, and brand in a highly

competitive and rapidly evolving marketplace. Based on over twenty

years of consulting inside ESPN, Smith provides the reader with

firsthand observations, experiences, and research, which reveals

for the first time an inside look and feel for the type of

organizational psychology and culture that exists at all levels of

ESPN. The authors detail four distinct stages in the company's

development that the company has gone through illuminating how

ESPN's business decisions and accomplishments can be understood in

the context of the company's evolution. We ultimately learn that at

the heart of ESPN's success is one astoundingly simple principle:

serve fans.

After each chapter, the authors share the lessons learned at

ESPN about launching and growing a wildly successful enterprise—all

the while enhancing economic and human value. The lessons are rich

and applicable anywhere, and if you're a fan of business,

competition, or sports, you'll enjoy reading and learning from this

book.

Acknowledgments.

Introduction: The Biggest “Business” Story in Sports.

Chapter 1: Turning Fanatics into Fans.

Chapter 2: Think Like an Incumbent, Act Like a Challenger.

Chapter 3: The Right Leader at the Right Time.

Chapter 4: Create Your Own Game.

Chapter 5: Expand the Brand.

Chapter 6: Playing Well With Others.

Chapter 7: Blow the Whistle, Spot the Ball

Chapter 8: Are You Having Fun?

Notes.

References.

About the Author.

Index.

Anthony F. Smith is cofounder and the Managing Director of

Leadership Research Institute, recognized as one of the leading

management consulting firms in the world. He has been an active

consultant for over twenty years in the areas of organizational

change and assessment, team building, executive coaching and

development, and leadership training and design. Smith has served

clients in a variety of fields, including American Express, the

National Football League, Coca-Cola, Goldman Sachs, the National

Geographic Society, The Walt Disney Company, Deutsche Bank, and

ESPN. His writing has appeared in several publications, including

BusinessWeek, the Economist, and Investor's Business Daily, and he

is the author of the critically acclaimed book The Taboos of

Leadership.

Keith Hollihan is a writer who has collaborated with Smith and

many other top business and leadership experts on books and

articles covering a wide range of issues that leaders face today.

He is the coauthor of the bestseller Everybody Wins and The End of

Energy Obesity, both published by Wiley.

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From the Back Cover

Praise For Espn The Company

"Any sports fanatic can appreciate what ESPN has done for sports

viewing. ESPN: The Company provides keen insights into the business

plan, leadership, and passion that dramatically changed the scope

of sports television."

—T. Boone Pickens, legendary entrepreneur and 2008 National

Football Foundation Distinguished American Award winner

"The enormous success of ESPN did not happen by chance. The

story and lessons of the powerful vision, decision-making,

leadership, and corporate culture are all captured in Dr. Smith's

very compelling book. Truly a must-read!"

—Mike Krzyzewski, "Coach K," head basketball coach, Duke University

and Gold Medal Winning United States Olympic Team, 2008, author of

several bestselling books, including The Gold Standard: Building a

World-Class Team

"ESPN The Company is a winner! It's a wildly entertaining book

that teaches the fundamentals of the game better than any business

book on the market. If you want to know how to build a successful

franchise and how to keep loyal fans coming back day after day, you

have to read this book."

—Jim Kouzes, award-winning coauthor of the bestselling book, The

Leadership Challenge, The Dean's Executive Professor of Leadership,

Santa Clara University

"This book is for anyone who ever wondered how ESPN created,

nurtured, battled, and branded what has become the worldwide leader

in sports. Dr. Smith, a leading expert himself, shares the secrets

of ESPN's success and presents the game plan for how, as he says,

'to think like an incumbent, act like a challenger.' "

—Lesley Visser, award-winning sportscaster and the first and only

woman enshrined into the Pro Football Hall of Fame

"When Michael Eisner presciently called ESPN 'the crown jewel of

ABC,' he may just as well have been referring to Dr. Anthony F.

Smith. Amidst the multitudes of management consultants out there,

Tony is one of the precious few able to cut through the clutter and

platitudes to deliver smart, strategic, and practical advice about

leadership and organizational performance."

—James M. Citrin, Senior Director, Spencer Stuart, author of

several bestselling books, including The Dynamic Path

书籍介绍

A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports" Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.

From the Inside Flap Thirty years ago, TV sports coverage was produced as a sidebar unworthy of serious news time. Game highlights, such as they were, usually consisted of scores and brief recaps crammed into a few minutes between news and weather on your local television channel. That all changed when Bill Rasmussen, an unemployed sports announcer in 1979, and a group of committed sports junkies in Bristol, Connecticut, decided to lease unwanted satellite time to broadcast some local college sports and minor league hockey games. They called their organization the Entertainment & Sports Programming Network which we know today as ESPN, the most powerful and prominent name in sports media, with twenty-seven satellite dishes feeding more than 97 million subscribers. How did Connecticut become the center of the sports universe? ESPN The Company tells the fascinating story of how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. Based on over twenty years of consulting inside ESPN, Smith provides the reader with firsthand observations, experiences, and research, which reveals for the first time an inside look and feel for the type of organizational psychology and culture that exists at all levels of ESPN. The authors detail four distinct stages in the company's development that the company has gone through illuminating how ESPN's business decisions and accomplishments can be understood in the context of the company's evolution. We ultimately learn that at the heart of ESPN's success is one astoundingly simple principle: serve fans. After each chapter, the authors share the lessons learned at ESPN about launching and growing a wildly successful enterprise—all the while enhancing economic and human value. The lessons are rich and applicable anywhere, and if you're a fan of business, competition, or sports, you'll enjoy reading and learning from this book.