BW MARKETING POWER PLAYS营销力作用 下载 网盘 kindle mobi 115盘 pdf pdb rtf

　　Build an IKEA-style global brand the way Ingvar Kamprad does Use Hans Straberg's tactics at Electrolux to sweep in profits Bank on thinking locally like Citigroup's Steven Freiberg Keep your company tuned in the way Judy McGrath does at MTV And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

BusinessWeek Power Plays

Leadership Power Plays

Strategy Power Plays

Game On.

Visit businessweek.com/powerplays

About the Author

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage,inside information,and annual rankings of businesses.Established in 1929,the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.

By Stephen J.Adler, Editor-in-Chief,BusinessWeek

　In the ESPN Zone

　Caterpillar Sinks Its Claws into Services

　Thinking Locally at Citigroup

　Inside In tel

　Aldi and Trader Joe's Challenge to WaI-Mart

　HP's Ultimate Team Player

　Reinventing How Johnson & Johnson Invents

　Keeping MTV Cool

　How IKEA Became a Global Cult Brand

　Demanding More Risk and Innovation from GE

　Managing Google's Idea Factory

　Apple's Visionary Is Shaking Up Disney

　3M's Rising Star Revs Up Innovation

　From Hip-Hop to Mainstream

　Reaching an Audience of One

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书籍介绍

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The Last Word in Success from the First Name in Business The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority. Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about-and learn from Features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon Packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style Arms managers and executives with tools they can put to work immediately Each book will include interactive features and downloads on BusinessWeek.com This power-packed guide delivers proven career-making secrets and game-plan strategies from business legends like Phil Knight at Nike and Anders Dahlvig at IKEA, and rising stars like Jim McDowell at Mini USA.