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Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by

professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies

Figures, Tables, & Exhibits

Preface

Acknowledgments

Introduction: Purpose and Observations

1.Principles of Fundraising: Time-Tested Truths

2.Essential Fundraising Tools: Focusing Your Work

3.The Board: Where Fundraising Begins

4.Research: Working Smarter

5.Annual Campaigns: The Basis for the Future

6.Direct Mail: How to Build Your Donor Base

7.Special Events: Making Friends, Raising Funds, and Having Fun

8.Major Gifts: Getting to the Big Gifts

9.Capital Campaigns: Building Success

10.Planned Giving: You Can Do It

11.Foundation Grants: Writing and Other Keys to Success

12.Corporate Dollars: Sponsorship, Marketing, and More

13.Technology: Embrace It

14.Stewardship: Saying Thanks Pays Dividends

15.Putting It All Together

References

The Authors

Index

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作者简介：

　　G. Douglass Alexander is chairman of Alexander Haas Martin & Partners, Inc., one of the nation's leading fundraising consulting firms, and chairman of FundraisingINFO.com. Alexander is also the chairman of MaGIC (Major Gifts Identification and Consulting), a database research firm that provides computerized screening.

书籍介绍

"Essential Principles for Fundraising Success" is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, "Essential Principles for Fundraising Success" takes on the challenges that arise daily in the ongoing, high-pressured business of raising money.In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising - developing a case statement, creating a campaign strategy, and securing big gifts. "Essential Principles for Fundraising Success" also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies.