The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies新世纪的高科技企业运营指南 下载 网盘 kindle mobi 115盘 pdf pdb rtf

The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies新世纪的高科技企业运营指南电子书下载地址
- 文件名
- [epub 下载] The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies新世纪的高科技企业运营指南 epub格式电子书
- [azw3 下载] The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies新世纪的高科技企业运营指南 azw3格式电子书
- [pdf 下载] The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies新世纪的高科技企业运营指南 pdf格式电子书
- [txt 下载] The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies新世纪的高科技企业运营指南 txt格式电子书
- [mobi 下载] The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies新世纪的高科技企业运营指南 mobi格式电子书
- [word 下载] The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies新世纪的高科技企业运营指南 word格式电子书
- [kindle 下载] The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies新世纪的高科技企业运营指南 kindle格式电子书
内容简介:
Fans of Geoffrey Moore's Crossing the Chasm and Inside the Tornado will certainly be attracted to The Chasm Companion, a step-by-step manual by longtime Moore associate Paul Wiefels that lays out specific ways to apply his popular tech-oriented business principles in our fast-changing world. But even those who never warmed to the earlier works--which proposed a pragmatic path for successfully navigating the ever-moving environment of "disruptive technologies that force changes in both strategy and behavior"--could find this book appealing. Designing The Chasm Companion as a hands-on field guide, Wiefels opens by explaining six "inflection points" in high-tech market development (the Early Market, the Chasm, the Bowling Alley, the Tornado, Main Street, Total Assimilation) that he and Moore insist everyone must carefully watch and properly react to as internal and external conditions evolve. He then outlines models and tools developed in the consulting practice he co-founded with Moore that enable individual corporations to carefully craft relevant strategies that they can align correctly with the appropriate market phases defined earlier. Finally, he presents initiatives (strategy validation, whole product management, marketing communications planning, and field engagement strategy) to help these firms actually implement their plans. Graphics and sidebars help Wiefels drive his points home clearly. --Howard Rothman
书籍目录:
Foreword
AcknOwIedgments
ntroduction
Part 1 How High-Tech Markets Develop
1 Backto the Basics
2 The Basis for Strategy Decisions
3 The Early Market
4 The Chasm
5 The Bowling Alley
6 The Tornado
7 Main Street
Part 2 Developing a Strategy
Introduction
8 Finding Your Place on the Technology Adoption Life Cycle
9 Assessing the Sources and Impact of Discontinuity
10 Building a Market Development Strategy
11 Market Development Strategy Checklist:Market Creation Variables
12 Market Development Strategy Checklist:Market Attractiveness Variables
13 Market Development Strategy Checklist:Market Penetration Variables
Part 3 Taking the Market Development Strategy to Market
Introduction
14 Strategy Validation
15 Whole Product Management
16 Marketing Communications Planning
17 Field Engagement Strategy
Epilogue:Using This Book
Appendix
Worksheets
Index
作者介绍:
暂无相关内容,正在全力查找中
出版社信息:
暂无出版社相关信息,正在全力查找中!
书籍摘录:
暂无相关书籍摘录,正在全力查找中!
在线阅读/听书/购买/PDF下载地址:
原文赏析:
暂无原文赏析,正在全力查找中!
其它内容:
暂无其它内容!
网站评分
书籍多样性:7分
书籍信息完全性:4分
网站更新速度:5分
使用便利性:5分
书籍清晰度:3分
书籍格式兼容性:8分
是否包含广告:9分
加载速度:4分
安全性:7分
稳定性:6分
搜索功能:6分
下载便捷性:5分
下载点评
- epub(549+)
- 速度快(492+)
- 内涵好书(293+)
- 体验还行(630+)
- 差评(592+)
- 无漏页(65+)
- mobi(254+)
- 已买(440+)
- 盗版少(352+)
- 服务好(299+)
- 速度慢(145+)
- 赚了(222+)
- 不亏(307+)
下载评价
- 网友 车***波:
很好,下载出来的内容没有乱码。
- 网友 訾***雰:
下载速度很快,我选择的是epub格式
- 网友 康***溪:
强烈推荐!!!
- 网友 屠***好:
还行吧。
- 网友 谢***灵:
推荐,啥格式都有
- 网友 师***怀:
好是好,要是能免费下就好了
- 网友 汪***豪:
太棒了,我想要azw3的都有呀!!!
- 网友 詹***萍:
好评的,这是自己一直选择的下载书的网站
- 网友 冯***丽:
卡的不行啊
- 网友 堵***洁:
好用,支持
喜欢"The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies新世纪的高科技企业运营指南"的人也看了
新东方 雅思写作精品范文 下载 网盘 kindle mobi 115盘 pdf pdb rtf
班组长质量管理培训教程【正版保证】 下载 网盘 kindle mobi 115盘 pdf pdb rtf
青少年的利益:学会理解青春期的孩子[法]多尔多上海社会科学院出版社【现货实拍 可开发票 下单速发 正版图 下载 网盘 kindle mobi 115盘 pdf pdb rtf
读作品记 下载 网盘 kindle mobi 115盘 pdf pdb rtf
建设工程法规 下载 网盘 kindle mobi 115盘 pdf pdb rtf
现代法汉汉法词典 下载 网盘 kindle mobi 115盘 pdf pdb rtf
刑法分论 下载 网盘 kindle mobi 115盘 pdf pdb rtf
卫星互联网——构建天地一体化网络新时代 下载 网盘 kindle mobi 115盘 pdf pdb rtf
实用求职韩国语 下载 网盘 kindle mobi 115盘 pdf pdb rtf
高中物理(选择性必修第1册RJ配套新教材)/考点同步解读 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 徽州社会文化史探微 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 室内设计风格详解(北欧)(精) 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 2024版部编版 小学语文五年级下册语文书 5年级下学期语文小学五年级下册人教版课本教材教科书 人民教育出版社 全新正版 语文五年级下册 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 小学作文素材集锦(适用于4—6年级) 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 物理化学9787561818558 正版新书正浩图书专营店 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 钢结构 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 粉末涂料与涂装实用技术问答 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 国际市场营销 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 珍版海外回歸中醫古籍叢書(第十册) 下载 网盘 kindle mobi 115盘 pdf pdb rtf
- 客家研究 下载 网盘 kindle mobi 115盘 pdf pdb rtf
书籍真实打分
故事情节:4分
人物塑造:7分
主题深度:5分
文字风格:6分
语言运用:8分
文笔流畅:3分
思想传递:5分
知识深度:9分
知识广度:8分
实用性:7分
章节划分:4分
结构布局:8分
新颖与独特:7分
情感共鸣:3分
引人入胜:6分
现实相关:9分
沉浸感:9分
事实准确性:4分
文化贡献:6分