指引成长：乌姆普夸银行如何创造了独具风格的文化 Leading for Growth: How Umpqua Bank Go 下载 网盘 kindle mobi 115盘 pdf pdb rtf

How any business leader can create an atmosphere of competitiveness for exceptional growth

When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone with a cheery "World's Greatest Bank." Eleven years, $7 billion in assets, and 128 branches (or " bank stores" in Umpqua lingo) later, the moniker seems quite apt. Other banks scratched their heads when Davis sent his tellers to Ritz-Carlton to learn customer service and were intrigued when he hired a cutting-edge design firm to completely re-think retail layout. Now, with a top design award under their belt, a name change (there never was a North Umpqua bank), and a completely new definition of the banking business, Umpqua has become the darling of the entrepreneurial press and a growth powerhouse. The New York Times calls Umpqua "Starbucks with tellers."

Ray Davis (Portland, OR), named by U.S. Banker as one of the 25 most influential people in the financial industry in 2005, is President and CEO of Umpqua Holdings Corporation. Alan Shrader (Moraga, CA) is an experienced writer and editor of business books.

作者简介：

Ray Davis—Ernst & Young's 2004 Regional Retail Entrepreneur of the Year—is a pioneer of change in the banking industry, revolutionizing how banks look, feel, sound, and operate. He is the president and CEO of Umpqua Holding Corporation and has been featured in the Wall Street Journal, the New York Times, Fast Company, BusinessWeek, Business 2.0, Newsweek, and CNBC. Umpqua was named to Fortune Magazine's "100 Best Companies to Work For" list in 2007. Ray lives with his wife, Bobbi, in Portland, Oregon.

Introduction: There Is No Door Number Three

PART ONE: PREREQUISITES FOR RELENTLESS GROWTH

　1 What Business Are You Really In?

　2 Never-Ending Discipline

　3 Have Positive Passion

　4 Snap the Rubber Band Syndrome

　5 What’s Going On Behind Your Back?

PART TWO: ROLES OF A LEADER

　6 Support Your People—and Hold ’Em Accountable

　7 Give Them the Power

　8 Rise Above the Battlefield

　9 Explain Your Movie

　10 Be Real

PART THREE: MASTER THE BASICS

　11 Sweat the Small Stuff

　12 Who Do You Want on Your Bus?

　13 Keep Your Board Strong—and Informed

　14 Intangibles Matter Most

PART FOUR: MARKETING, MARKETING, MARKETING

　15 Find the Revolution Before It Finds You

　16 Your Brand Is You

　17 Serve the Customer

　18 Put Design into Everything You Do

PART FIVE: LEADING YOUR CULTURE

　19 Be There

　20 Keep Your Balance

　21 Remember Who You Are

　22 Mergers and Acquisitions Done Right

Conclusion: Making Relentless Progress

Acknowledgments

The Authors

Index

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How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40–person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone with a cheery "World′s Greatest Bank." Eleven years, $7 billion in assets, and 128 branches (or " bank stores" in Umpqua lingo) later, the moniker seems quite apt. Other banks scratched their heads when Davis sent his tellers to Ritz–Carlton to learn customer service and were intrigued when he hired a cutting–edge design firm to completely re–think retail layout. Now, with a top design award under their belt, a name change (there never was a North Umpqua bank), and a completely new definition of the banking business, Umpqua has become the darling of the entrepreneurial press and a growth powerhouse. The New York Times calls Umpqua " Starbucks with tellers ." Ray Davis (Portland, OR), named by U.S. Banker as one of the 25 most influential people in the financial industry in 2005, is President and CEO of Umpqua Holdings Corporation. Alan Shrader (Moraga, CA) is an experienced writer and editor of business books.