THE LITTLE BOOK OF BIG PROMOTIONS 平面设计创意集锦 下载 网盘 kindle mobi 115盘 pdf pdb rtf

Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how.

The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and de*ive text dissects the essential design elements that make each promotion unique and effective.

This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.

INTRODUCTION: Positioning Yourself in the Creative Marketplace

PArtⅠ

CHAPTER 1: Unconventional Surfaces and Printing Techniques

CHAPTER 2: Unique Constructions, Folds, and Die-Cuts

CHAPTER 3: interesting Bindings, Fasteners, and Wraps

CHAPTER 4: Alternative Uses and Add-Ons

PARTⅡ

CHAPTER 5: Innovative

CHAPTER 6: Humor

CHAPTER 7: Unexpected

CHAPTER 8: Lush

CHAPTER 9: Tactile

CHAPTER 10: Interactive

PARTⅢ

Visual Puns

Pattern Graphics

Graphics That Define a Category

Photo Graphics

Minimalist Graphics

Equity Graphics

Symbol Graphics

Personal Graphics

Brown Paper Wrapper Graphics

Lighthearted Graphics

DIRECTORY OF CONTRIBUTORS

ABOUT THE AUTHORS

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Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how.

The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective.

This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.