论决心/WHARTON ON MAKING DECISIONS Wharton 下载 网盘 kindle mobi 115盘 pdf pdb rtf

Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

Chapter 1 A Complex Web of Decisions

PART I PERSONAL DECISION MAKING

Chapter 2 The Emotional Nature of Decision Trade-Offs

Chapter 3 Bumbling Geniuses: The Power of Everyday Reasoning in Multistage Decision Making

Chapter 4 Choosing Variety

PART II MANAGERIAL DECISION MAKING

Chapter 5 Combining Models with Intuition to Improve Decisions

Chapter 6 Reflective versus Expedient Decision Making: Views from East and West

Chapter 7 Decision Making in Complex Environments: New Tools for a New Age

Chapter 8 Managing Frames to Make Better Decisions

PART III MULTIPARTY DECISION MAKING

Chapter 9 Strategic Learning and Teaching

Chapter 10 Reputations in Negotiation

Chapter 11 Deception in Negotiations

Chapter 12 Electronic Bargaining: The Perils of E-Mail and the Promise of Computer-Assisted Negotiations

PART IV IMPACT OF DECISION MAKING ON SOCIETY

Chapter 13 A Change of Heart: Unexpected Responses to Medical Testing

Chapter 14 Values and Decisions

Chapter 15 Protective Decisions: Fear or Prudence Chapter 16 Learners or Lemmings: The Nature of Information Cascades

Chapter 17 Split Personality: Inconsistencies in Private and Public Decisions Notes

Index

STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School.

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