影响力、说服力(哈佛商业评论系列) HBE: POWER, INFLUENCE, N PERSUASION HAR 下载 网盘 kindle mobi 115盘 pdf pdb rtf

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips. To be effective, managers have to be skilled at acquiring power—and using that power to persuade others to get things done. This guide offers must-know methods for commanding attention, changing minds, and influencing decision-makers up and down the organizational ladder.

Introduction

1 The Necessity of Power

You Can't Manage Without It

Our Antipathy Toward Power

Power as Necessity

Of Power and Dependency

Using Power: Three Types of Managers

Mtering Your Management Style

Summing Up

2 Power Sources

How You Can Tap Them

The Power of Position

Relational Power

Personal Power

Where Is the Power in Your Organization?

Summing Up

3 Influence

Your Mechanism for Using Power

Power Versus Influence

Influence Is a Two-Way Street

Your Sphere of Influence

Increasing Influence Through Currencies of Exchange

Summing Up

4 Tactics of Influence

Three Ways to Project Influence

Frame the Issue Your Way

Influence Through Information

Influence Through Technical Authority

Summing Up

5 Persuasion Ⅰ

The Basics

Why Persuasion Is Important

The Elements of Persuasion

Building Credibility

Understanding Your Audience

Building a Case

Summing Up

6 Persuasion Ⅱ

Winnin9 Minds and Hearts

Start with the Head

Don't Forget Your Audience's Heart

Overcoming Resistance

Persuasion Triggers

Summing Up

7 The Knockout Presentation

A Timeless Tool of Persuasion

Presentations: The Greek Way

Rhetorical Devices

Different Listeners--Different Learning Styles

Aim for the Head and the Heart

Be Prepared to Answer Questions

Aim for Continuous Improvement

Summing Up

8 The Ethics of Power, Influence, and Persuasion

Points to Honor

The Ethical Exercise of Power

The Ethics of Influence and Persuasion

A Solution

Summing Up

Appendix A: Leading When You're Not the Boss

Appendix B: Useful Implementation Tools

Appendix C: Commonsense Rules for Presentation Visuals

Notes

Glossary

For Further Reading

Index

About the Subject Adviser

About the Writer

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书籍介绍

Every day, managers have opportunities to impact decisions that affect both their organizations and their own careers. How successful they are depends on their ability to effectively use power, influence, and persuasion to get people on board and make things happen. This hands-on guide zeros in on practical techniques for putting these skills to work.Provides comprehensive advice, personal coaching, background information and guidance on the most relevant topics in business. Whether you are a new manger seeking to expand you skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Book Description

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips. To be effective, managers have to be skilled at acquiring power—and using that power to persuade others to get things done. This guide offers must-know methods for commanding attention, changing minds, and influencing decision-makers up and down the organizational ladder.

About the Author

Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Book Dimension

Height (mm) 231Width (mm) 154

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