如何在中国做生意MHPE: HOW TO DO BUSINESS IN CHINA 下载 网盘 kindle mobi 115盘 pdf pdb rtf

Catapulted onto the world stage by a daring reform agenda, present-day China represents an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the global imagination. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into China. Tips on avoiding common mishaps and enhancing your preparedness are outlined. This book provides valuable insights into：The nature of business environment、Strategic thinking、Negotiation、Cultural awareness、Anticipating problems、Understanding the bigger picture.

This exhilarating and mostly untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitise you to the issues as it clearly depicts the challenges ahead.

作者简介：

Nick Dallas, PHD, is a China watcher and well-travelled current affairs enthusiast with a multi-disciplinary background. He is currently the national sales manager of McGraw-Hill Australia's Professional trade division and lives in Melbourne, Australia.

How to do business in China

Better read than dead

China is not a monolithic market

Get the cultural stuff right

Find the right partner

Don't expect a level playing field

Look before you leap

Have a vision

Analyse things in a multi-dimensional and paradoxical framework

Expect setbacks, have a plan B

PRC (Patience, Relationship, Contract)

Kiss cadres but embrace customers

Protect your crown iewels

Chinese negotiating style

Mandarin is king

Have a realistic business plan

Observe local rules and regulations

Investigate diaspora links

Guanxi is part of the story

Perform thorough risk analysis

The key business challenges remain the same

Have a proactive government PR policy

Never assume anything

Enioy the learning experience

Just do it

Sources and suggested readings

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书籍介绍

Highlights 24 lessons that will facilitate your entry into China. Tips on avoiding common mishaps and enhancing your preparedness are outlined. N Dallas, Melbourne, Australia.