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In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace.

The nine traps every successful organization must avoid are

Neglect: Sticking with Yesterday's Business Model

Pride: Allowing Your Products to Become Outdated

Boredom: Clinging to Your Once-Successful Branding

Complexity: Ignoring Your Business Processes

Bloat: Rationalizing Your Loss of Speed and Agility

Mediocrity: Letting Your Star Employees Languish

Lethargy: Getting Lulled into a Culture of Comfort

Timidity: Not Confronting Turf Wars and Obstructionists

Confusion: Unwittingly Conducting Schizophrenic Communications

These mistakes cut your business legs off at the knees, destroying your ability to recognize and meet the need for change. Herbold shows you how to avoid these landmines by

Continually revitalizing your brands and products

Demanding new approaches to “proven” practices

Maintaining speed and agility through strong leadership

Making sure employees are empowered to achieve and not handicapped by bureaucracy

Using an exciting new product to overhaul your culture

For each success trap, Herbold provides illuminating examples of top companies that were seduced by their success-as well as others that managed to maintain and even broaden their achievements. Seduced by Success is the best way to ensure your company sustains its success for the long term.

ACKNOWLEDGMENTS

THE I SSUESUCCESS IS A SERIOUS BUSINESS VULNERABILITY

　1.A CLASSIC EXAMPLE:GENERAL MOTORS

　2.WHY DOES THIS HAPPEN?

　3.LEGACY THINKING AND BEHAVIORCAN BE AVOIDED:TOYOTA

　4.BEWARE OF THE NINE SUCCESS-INDUCED TRAPS

PART Ⅰ TRAP#1 NEGLECT:STICKING WITHYESTERDAY'S BUSINESS MODEL

　5.FACE REALITY,THEN AGGRESSIVELYTACKLE YOUR VULNERABILITIES

　　IBM,eBay,Agilent Technologies,Sony

　6.REAPPLY WHAT WORKS

　　Fidelity Investments,Nucor,WaI-Mart,Toyota

PART Ⅱ TRAP#2 PRIDE:ALLOWINGYOUR PRODUCTS TO BECOME OUTDATED

　7.UNIQUENESS:AN ABSOLUTE ESSENTIAL

　　Chrysler

　8.MAKE WELL-ANALYZED BIG BETS

　　Verizon,Microsoft

　9.CONTINUALLY REVITALIZE YOUR CORE PRODUCTSAND CAPITALIZE ON INFLECTIONPOINTS

　　Texas Instruments,Toyota,EnCana

PART Ⅲ TRAP#3 BOREDOM:CLINGINGTO YOUR ONCE-SUCCESSFUL BRANDING AFTER IT BECOMES STALE AND DULL

　1O.BE CLEAR AND CONCISE,BUT MOST OF ALLBE DISTINCTIVE

　　Procter & Gamble,McDonald's,Harley-Davidson

　11.FOCUS RELENTLESSLY ON DETAILS AND EXECUTION

　Starbucks

　12.STAY RELEVANT

　　Coca-Cola,Procter & Gamble

PART Ⅳ TRAP#4 COMPLEXITY:IGNORING YOUR BUSINESS PROCESSES AS THEY BECOME CUMBERSOME AND COMPLICATED

　13.DON'T WAIT FOR THE CRISIS

　　Schneider National,Bank One

　14.DEMAND NEW APPROACHES TO "PROVEN" PROCESSES

　　Procter & Gamble,Samsung,Dell

PART Ⅴ TRAP#5 TRAP#5 BLOAT:RATIONALIZING YOUR LOSS OF SPEED AND AGILITY

PART Ⅵ TRAP#6 MEDIOCRITY:CONDONING POOR PERFORMANCE AND LETTING YOUR STAR EMPLOYEES LANGUISH

PART Ⅶ TRAP#7 LETHARGY:GETTING LULLED INTO A CULTURE OF COMFORT CASUALNESS,AND CONFIDENCE

PART Ⅷ TRAP#8 TIMIDITY:NOT CONFRONTING TURF WARS ,INFIGHTING,AND OBSTRUCTIONISTS

PART Ⅸ TRAP#9 CONFUSION :UMWITTINGLY PROVIDING SCHIZOPHRENIC COMMUNICATIONS

PART X THE KEY TO CONTINUAL SUCCESS:A QUESTIONING ATTITUDE

NOTES

INDEX

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作者简介：

　　Robert J. Herbold was hired by Bill Gates to be Chief Operating Officer of Microsoft Corporation. During his seven years as COO, from 1994 to 2001, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. Prior to Microsoft, Herbold spent 26 years at The Procter & Gamble Company, the last five years as Senior Vice President of Marketing. Herbold is now the Managing Director of Herbold Group, LLC. He is also a Senior Executive in Residence at INSEAD in Singapore, a member of President Bush's Council of Advisors on Science and Technology, and a director serving on several corporate boards.

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Don't let success put your company on the road to ruin In Seduced by Success , Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace. The nine traps every successful organization must avoid are Neglect: Sticking with Yesterday's Business Model Pride: Allowing Your Products to Become Outdated Boredom: Clinging to Your Once-Successful Branding Complexity: Ignoring Your Business Processes Bloat: Rationalizing Your Loss of Speed and Agility Mediocrity: Letting Your Star Employees Languish Lethargy: Getting Lulled into a Culture of Comfort Timidity: Not Confronting Turf Wars and Obstructionists Confusion: Unwittingly Conducting Schizophrenic Communications These mistakes cut your business legs off at the knees, destroying your ability to recognize and meet the need for change. Herbold shows you how to avoid these landmines by Continually revitalizing your brands and products Demanding new approaches to “proven” practices Maintaining speed and agility through strong leadership Making sure employees are empowered to achieve and not handicapped by bureaucracy Using an exciting new product to overhaul your culture For each success trap, Herbold provides illuminating examples of top companies that were seduced by their success-as well as others that managed to maintain and even broaden their achievements. Seduced by Success is the best way to ensure your company sustains its success for the long term.