INVISIBLE GORILLA, THE(ISBN=9780307459664) 下载 网盘 kindle mobi 115盘 pdf pdb rtf

　　Reading this book will make you less sure of yourself—and

that’s a good thing. In The Invisible Gorilla, Christopher Chabris

and Daniel Simons, creators of one of psychology’s most famous

experiments, use remarkable stories and counterintuitive scientific

findings to demonstrate an important truth: Our minds don’t work

the way we think they do. We think we see ourselves and the world

as they really are, but we’re actually missing a whole lot.　　

Chabris and Simons combine the work of other researchers with

their own findings on attention, perception, memory, and reasoning

to reveal how faulty intuitions often get us into trouble. In the

process, they explain:　　

? Why a company would spend billions to launch a product that its

own analysts know will fail

? How a police officer could run right past a brutal assault

without seeing it

? Why award-winning movies are full of editing mistakes

? What criminals have in common with chess masters

? Why measles and other childhood diseases are making a

comeback

? Why money managers could learn a lot from weather

forecasters　　

Again and again, we think we experience and understand the world

as it is, but our thoughts are beset by everyday illusions. We

write traffic laws and build criminal cases on the assumption that

people will notice when something unusual happens right in front of

them. We’re sure we know where we were on 9/11, falsely believing

that vivid memories are seared into our minds with perfect

fidelity. And as a society, we spend billions on devices to train

our brains because we’re continually tempted by the lure of quick

fixes and effortless self-improvement. 　　

The Invisible Gorilla reveals the myriad ways that our intuitions

can deceive us, but it’s much more than a catalog of human

failings. Chabris and Simons explain why we succumb to these

everyday illusions and what we can do to inoculate ourselves

against their effects. Ultimately, the book provides a kind of

x-ray vision into our own minds, making it possible to pierce the

veil of illusions that clouds our thoughts and to think clearly for

perhaps the first time.

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　　CHRISTOPHER CHABRIS and DANIEL SIMONS are cognitive

psychologists who have each received accolades for their research

on a wide range of topics. Their “Gorillas in Our Midst” study

reveals the dark side of our ability to pay attention and has

quickly become one of the best-known experiments in all of

psychology; it inspired a stage play and was even discussed by

characters on C.S.I. Chabris, who received his Ph.D. from

Harvard, is a psychology professor at Union College in New York.

Simons, who received his Ph.D. from Cornell, is a psychology

professor at the University of Illinois.

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