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No is perhaps the most important and certainly the most powerful

word in the language. Every day we find ourselves in situations

where we need to say No–to people at work, at home, and in our

communities–because No is the word we must use to protect ourselves

and to stand up for everything and everyone that matters to

us.

But as we all know, the wrong No can also destroy what we most

value by alienating and angering people. That’s why saying No the

right way is crucial. The secret to saying No without destroying

relationships lies in the art of the Positive No, a proven

technique that anyone can learn.

This indispensable book gives you a simple three-step method for

saying a Positive No. It will show you how to assert and defend

your key interests; how to make your No firm and strong; how to

resist the other side’s aggression and manipulation; and how to do

all this while still getting to Yes. In the end, the Positive No

will help you get not just to any Yes but to the right Yes, the one

that truly serves your interests.

Based on William Ury’s celebrated Harvard University course for

managers and professionals, The Power of a Positive No

offers concrete advice and practical examples for saying No in

virtually any situation. Whether you need to say No to your

customer or your coworker, your employee or your CEO, your child or

your spouse, you will find in this book the secret to saying No

clearly, respectfully, and effectively.

In today’s world of high stress and limitless choices, the pressure

to give in and say Yes grows greater every day, producing overload

and overwork, expanding e-mail and eroding ethics. Never has No

been more needed. A Positive No has the power to profoundly

transform our lives by enabling us to say Yes to what counts–our

own needs, values, and priorities.

Understood this way, No is the new Yes. And the Positive No may be

the most valuable life skill you’ll ever learn!

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A world-renowned negotiator, mediator, and bestselling author,

William Ury directs the Global Negotiation Project at Harvard

University. Over the last thirty years he has helped millions of

people, hundreds of organizations, and numerous countries at war

reach satisfying agreements.

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There is a saying that half our problems today come from saying Yes when we should be saying No.

Avoidance, in whatever domain of life, is deadening. As Martin Luther King Jr.once said, "Our lives begin to end the day we become silent about things that matter."

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From Publishers Weekly

Twenty-five years after the publication of the bestselling Getting

to Yes, Ury addresses the other side of the coin, but his version

of "No" is not a simple rejection. "A Positive No begins with Yes

and ends with Yes," he says, because it defines the nay-sayer's

self-interests and paves the way for a continued relationship. Ury

delineates this "Yes! No. Yes?" pattern recursively, so that each

step is itself another three-part process. In addition to drawing

on his own experiences as a negotiator for conflicts in countries

like Chechnya and Venezuela, and the historical examples of

activists like Rosa Parks, Nelson Mandela and Mahatma Gandhi, he

shows how his principles can be used in the home and the workplace.

He even throws in a few literary precedents, citing Melville's

Bartleby the Scrivener, whose repetition of the phrase "I would

prefer not to" is cited as a "simple and admirable" method of

polite refusal. Some of Ury's advice, like describing how another's

actions make you feel rather than attacking the action, may strike

the more cynical minded as touchy-feely, but his reminders to

consider the other person's perspective while asserting your own

position create a clear, unambiguous path to win-win situations.

(Mar. 6)

Copyright © Reed Business Information, a division of Reed

Elsevier Inc. All rights reserved. --This text refers to the

Hardcover edition.

From AudioFile

The third in Ury's acclaimed series on negotiation is a powerful

text for anyone who deals with interpersonal communication. In

truth, everyone can benefit from listening since all of us

negotiate day to day. As narrator, Ury imbues his message with

authority. His voice and cadence clearly demonstrate some of his

power to persuade. The listener can learn almost as much from the

way Ury uses his voice as from the lessons themselves. The work can

certainly stand alone. You need not have listened to GETTING TO YES

or GETTING PAST NO, the other two books in this series? but maybe

you should. M.C. © AudioFile 2007, Portland, Maine--

Copyright © AudioFile, Portland, Maine --This text refers

to the Audio CD edition.

Review

"William Ury brings a marvelous blend of experience, insight,

integrity and warmth to his work. In this wonderful book he teaches

us how to say No—with grace and effect—so that we might create even

better Yes".—Jim Collins, author Good to Great

"Almost any brief comment on The Power of a Positive No would be

trite. Suffice it to say that if I'd had and used this book for the

last 25 years, I would have doubtless avoided innumerable

heartaches and headaches and tattered personal and professional

relationships. 'Original' is an embarrassingly overused word on

book dust jackets, but, simply, this all-important book stands

alone on a subject that underpins, like no other, jndividual and

organizational effectiveness."—Tom Peters, author of In search of

Excellence

"The world's biggest shared secret is that most of us say yes

when we really want to say no, in both our professional and private

lives. Bill Ury generously provides us with insights and techniques

to turn this malady into win-win solutions. This is a wise and

powerful book."—John Naisbitt, author of Megatrends

"No matter whether you are negotiating compensation with the

toughest CFO or a curfew for your teenager, this book teaches us a

critical and counterintuitive lesson.  You can say no and

still be nice.  Simple, straightforward and easy to read, The

Power of a Positive No is a YES on our reading list."—Linda Kaplan

Thaler and Robin Koval, authors of The Power of Nice: How to

Conquer the Business World with Kindness

From the Hardcover edition.

书籍介绍

No is perhaps the most important and certainly the most powerful word in the language. Every day we find ourselves in situations where we need to say No–to people at work, at home, and in our communities–because No is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us.

But as we all know, the wrong No can also destroy what we most value by alienating and angering people. That’s why saying No the right way is crucial. The secret to saying No without destroying relationships lies in the art of the Positive No, a proven technique that anyone can learn.

This indispensable book gives you a simple three-step method for saying a Positive No. It will show you how to assert and defend your key interests; how to make your No firm and strong; how to resist the other side’s aggression and manipulation; and how to do all this while still getting to Yes. In the end, the Positive No will help you get not just to any Yes but to the right Yes, the one that truly serves your interests.

Based on William Ury’s celebrated Harvard University course for managers and professionals, The Power of a Positive No offers concrete advice and practical examples for saying No in virtually any situation. Whether you need to say No to your customer or your coworker, your employee or your CEO, your child or your spouse, you will find in this book the secret to saying No clearly, respectfully, and effectively.

In today’s world of high stress and limitless choices, the pressure to give in and say Yes grows greater every day, producing overload and overwork, expanding e-mail and eroding ethics. Never has No been more needed. A Positive No has the power to profoundly transform our lives by enabling us to say Yes to what counts–our own needs, values, and priorities.

Understood this way, No is the new Yes. And the Positive No may be the most valuable life skill you’ll ever learn!