The Rise of Spanish Multinationals: European Business in the Global Economy 西班牙跨国公司的崛起：全球经济中的欧洲商业 下载 网盘 kindle mobi 115盘 pdf pdb rtf

　　Since 1992, Spanish companies in a variety of industries have acquired a prominent presence in the global economy, especially in Latin America and Europe. Companies such as Telefónica, Banco Santander, Repsol-YPF and Inditex (the owner of the Zara brand) have catapulted themselves to become major international competitors, making Spain one of the world's ten largest foreign direct investors. Mauro Guillén offers not only an explanation of why this has happened, but also an assessment of the economic, financial, political and social consequences for Spain and for Europe. In this analysis, he also addresses the weaknesses of the Spanish multinationals, especially their lack of proprietary technology and their primary focus on Latin America. The book concludes with the argument that the Spanish multinational firms ought to consolidate their European positions through mergers and acquisitions, opening up new possibilities for further expansion in North America and Asia.

Since 1992, Spanish companies in a variety of industries have acquired a prominent presence in the global economy. Mauro Guillén offers not only an explanation of why this has happened, but also an assessment of the economic, financial, political and social consequences for Spain and for Europe.

作者简介：

Mauro F. Guillén holds the Dr Felix Zandman Endowed Professorship in International Management at the Wharton School of the University of Pennsylvania, and the Fundación Rafael del Pino Chair, which funded this research. An expert on globalization and on the multinational firm, he is a visiting faculty at Instituto de Empresa, Guggenheim fellow and Member in the Institute for Advanced Study, Princeton.

Preface

1. Spanish firms come of age

2. Theories of the multinational firm

Part Ⅰ: The process

3. The family-controlled and worker-owned ltinationals

4. Deregulation, oligopolistic competition, and internationalization

5. The Spanish banks go global

Part Ⅱ: The consequences

6. Spain's new financial role in the global economy

7. Foreign policy and international stature

8. Spain's enduring image problem

9. Public opinion, the labor unions, and the multinationals

10. Europe, Spain, and the future of Spanish multinational firms

Appendix: Data and sources

References

Index

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书籍介绍

Since 1992, Spanish companies in a variety of industries have acquired a prominent presence in the global economy, especially in Latin America and Europe. Companies such as Telefonica, Banco Santander, Repsol-YPF and Inditex (the owner of the Zara brand) have catapulted themselves to become major international competitors, making Spain one of the world's ten largest foreign direct investors. Mauro Guillen offers not only an explanation of why this has happened, but also an assessment of the economic, financial, political and social consequences for Spain and for Europe. In this 2005 analysis, he also addresses the weaknesses of the Spanish multinationals, especially their lack of proprietary technology and their primary focus on Latin America. The book concludes with the argument that the Spanish multinational firms ought to consolidate their European positions through mergers and acquisitions, opening up new possibilities for further expansion in North America and Asia.