Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget (ISBN=9780735204416) 下载 网盘 kindle mobi 115盘 pdf pdb rtf

　　Award-winning website consultant Lori Culwell demonstrates how

to create a website that will increase sales and generate repeat

customers on a small business budget. Not just another "graphic

design for the web" book, Culwell offers invaluable insider advice

on what it takes to build a high-profile website, including dozens

of guidelines to avoid the pitfalls of bad usability, with

invaluable tips on:

? Enhancing brand awareness

? Creating graphic designs that keep customers engaged and not

confused　　

? Writing web-savvy content

? Capitalizing on user feedback

? Making the most of search engine optimization

? Using blogs and social networking sites to increase traffic and

get the word out

Introduction

How to Make Your Website Compete with the Big Boys

PART 1: The Big Picture

  1  What Makes a Good Webs#e?

  2  Define YourAudience

  3  Make Your Keyword List

PART 2: Research and Discovery

  4  Borrow from the Best

  5 Find Your Stats

  6  Gather Up Your Feedback and Do Some Tests

  7  Triage

PART 3: (Re)Design and (Re)Development

  8  Nail Your Site's Structure

……

　　Lori Culwell has served as a content

strategist and usability specialist for US Web/CKS. She is a

consultant for Johnson & Johnson, where she helped create

discovernursing.com, the #1 nursing website in the nation and for

which she received the Big Apple Award for Excellence in Corporate

Communications. She was also a member of the team that was awarded

the Ron Brown Award for Corporate Leadership Award from the White

House.

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书籍介绍

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

• Enhancing brand awareness

• Creating graphic designs that keep customers engaged and not confused

• Writing web-savvy content

• Capitalizing on user feedback

• Making the most of search engine optimization

• Using blogs and social networking sites to increase traffic and get the word out