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Yor can increase traffic to your Web site dramatically-by designing it to trigger the highest possible ranking on the Web's most popular search engines.

Streetwise Maximize Web Site Traffic provides a step-by-step guide to what search engines look for-and shows you hov to refine your site for maximum visibility!

From building a more accessible Web site to the secrets of scoring high on search engines,Strrtwise Maximize Web Site Traffic provedes the information you need to improve your ranking and boost traffic to your site.

作者简介:

Robin Nobles is a co-founder and vice-president of the Academy of Web Specialists and is a technology columnist for a dozen newspapers.She has successfully taught over 1,000 rofessionals how to beat the competiton on thw Web and is the author of Promoting Your Web Site.She lives and works in Hattiesburg,Mississippi.

Susan O'Neil is president of Web Site Publicity,Inc.a firm that specializes in promoting Web sites through search engine positioning

and public relations sttrategies.She has over 20 years'experience in marketing and has written on the topic of Web site promotion ofr several for several publicvations.She lives and works in Peterborouhg,New Hampshire.

Acknowledgments

SECTION Ⅰ：THE LMPORTANCE OF WEB SITE POSITIONING

CHAPTER 1 How Web Positioning Fits into a Comprehensive Web Sits Promotion Plan

CHAPTER 2 Search Technology Marketing

CHAPTER 3 Where to Begin?

SECTION Ⅱ:IT ALL BEGINS WITH A SIMLE KEYWORD

CHAPTER 4 How to Choose Effective Keywords

CHAPTER 5 I've Got My Keywords,Now Where Do I Pur Them?

CHAPTER 6 Keyword Weight-"Heavier"Is Not Always Better

SECTION Ⅲ:THE IMPORTANCE OF CAPTIVTING TITLES AND DESCRIPTIONS

CHAPTER 7 Creating Titles That Command Attention!

CHAPTER 8 Writing Description Tags That Rake in Traffic

CHAPTER 9 Tips for Keyword META Tags

SECTION Ⅳ:DOORWAY PAGES:IMPORTANT ADDITIONAL WAYS TO"GET FOUND"ON THE WEB

CHAPTER 10 What are Doorway Pages?

CHAPTER 11 What's in a Doorway Page?

CHAPTER 12 Let's Analyze Effective Doorway Pages

SECTION Ⅴ:SEARCH ENGINE STRATEGIES

CHAPTER 13 How to Boost Sits Popularity and Watch Your Site Soar in the Rankings!

CHAPTER 14 Other Important Strategies

SECTION Ⅵ:PREVENTING PROBLEMS WITH THE ENGINGES

CHAPTER 15 Checking Up on Your Competition

CHAPTER 16 How Did That Web Site Get a Top Ranking?

SECTION Ⅶ:PREVENTING PROBLEMS WITH THE ENGINES

SECTION Ⅷ:OTHER FACTORS THAT CAN AFFECT WEB POSITIONING

SECTION Ⅸ:OTHER TECHNIQUES YOU MAY WANT TO LEARN

SECTION Ⅹ:MEET THE SEARCH ENGINES

SECTION Ⅺ:APPENDICES

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