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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

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About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

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纯粹市场力量等日益增长的价格变动因素，取代了所有已经被初级产品化的产品和服务的销售者期待。

对于发达经济体来说，要保持繁荣就要把发展模式调整为体验经济，因为产品和服务已经无法创造大量的就业机会。

审美性体验必须是真实的，否则就可能被宾客认为是在伪造感受

不愿在顾客上花时间带来的结果只有一个，那就是让客户转而寻找值得他们花时间的消费体验

任何碎片化的服务业都可以通过主题化的方式获得可升级式的业务发展机会

为了避免印象信号与和蔼宽容的主题不一致，迪士尼公司要求员工在工作期间（即舞台之上）必须尽职表演，忠于自己扮演的角色，不得有任何违规的举止。只有在工作场所之外（即舞台之下）的非参观区域，员工才可以随便聊工作外的内容。

书籍介绍

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.