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　　Managerial economics, meaning the application of economic

methods in the managerial decision-making process, is a fundamental

part of any business or management course. This textbook covers all

the main aspects of managerial economics: the theory of the firm;

demand theory and estimation; production and cost theory and

estimation; market structure and pricing; game theory; investment

analysis and government policy. It includes numerous and extensive

case studies, as well as review questions and problem-solving

sections at the end of each chapter. Nick Wilkinson adopts a

user-friendly problem-solving approach which takes the reader in

gradual steps from simple problems through increasingly difficult

material to complex case studies, providing an understanding of how

the relevant principles can be applied to real-life situations

involving managerial decision-making. This book will be invaluable

to business and economics students at both undergraduate and

graduate levels who have a basic training in calculus and

quantitative methods.

Part I. Introduction: 1. Nature, scope and methods of managerial

economics

2. Theory of the firm

Part II. Demand Analysis: 3. Demand theory

4. Demand estimation

Part III. Production and Cost Analysis: 5. Production theory

6. Cost theory

7. Cost estimation

Part IV. Strategy Analysis: 8. Market structure and pricing

9. Game theory

10. Pricing strategy

11. Investment analysis

12. Government and managerial policy

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书籍介绍

This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies.