Marketing For Rainmakers: 52 Rules Of Engagement To Attract And Retain Customers For Life吸引并留住客户使其成为永久客户的52条法则 下载 网盘 kindle mobi 115盘 pdf pdb rtf

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

Dedication

Acknowledgments

Introduction: Making Rain While the Sun Shines

Section One: The Brand-Focused Rainmaking Marketer

Roe #1: Begin at the End

Roe #2: Be a Hobgoblin

Roe #3: Get Yourself Some Culture

Roe #4: Be True to Your School

Roe #5: Say It Like You Mean It

Roe #6: Broaden Your Brandwidth

Roe #7: Bow to the Wow

Roe #8: Stay Up, Sell Out, Cash In

Section Two : The Strategic Rainmaking Marketer

Roe #9: See the Forest in Every Tree

Roe #10: Feed the Lion and Spare the Mouse

Roe #11: Smarten Up

Roe #12: Manifest Your Destiny

Roe #13: Kill the Cat

Roe #14: Fuhgeddabout Woulda Coulda Shoulda

Roe #15: Muddy the Waters

Roe #16: Start From Scratch

Section Three: The Tactical Rainmaking Marketer

Roe #17: Celebrate Smilestones

Roe #18: Ignore the Bliss

Roe #19: Stick It

Roe #20: Shorten Up to Sweeten Up

Roe #21: Face the Facts

Roe #22: Say No to Yes But

Roe #23: Sweat Like a Pig

Roe #24: Lose Your Head

Roe #25: Slow Down to Speed Up

Roe #26: Don't Just Because You Can

Roe #27: Show Them the Money

Section Four : The Customer-Focused Rainmaking Marketer

Roe #28: Walk a Mile in Your Customer's Shoes—BACKWARDS

Roe #29: Reject IOUs

Roe #30: Act Big, Feel Small

Roe #31: Speak Greek Only in Greece

Roe #32: Listen to be Heard

Roe #33: Say NYET to Nyuk!

Roe #34: Love'em OR Leave'em

Roe #35: Go the Extra 18 Inches

Roe #36: Tarnish the Golden Rule

Section Five: The Competitive Rainmaking Marketer

Roe #37: See the Whites of Their Eyes

Roe #38: Shop Till You Drop

Roe #39: Experience the Experience

Roe #40: Choose to Lose

Roe #41: Analyze This

Roe #42: Expect the Unexpected

Roe #43: Give Up

Section Six: The Hardwired Rainmaking Marketer

Roe #44: Tell a Story Worth a Thousand Pictures

Roe #45: French KISS

Roe #46: Light Your Lying Pants on Fire

Roe #47: Sell Soft, Market Hard

Roe #48: Reduce Your Attention Spam

Roe #49: Choose Them Over Us

Roe #50: Just Don't Do ID

Roe #51: Suck It Up

Roe #52: Burn This Book

Index

Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Off

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You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real–life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty–two business–building ideas will inspire you to take immediate action and develop a marketing mindset.