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Nobuyuki Idei, John Bond, William Heinecke,Guy Kawasaki, Francis Yeoh, Vinod Khosla.Imagine having the opportunity to get into the heads of these CEOs-some of Asia's best and brightest business minds-and access their views on globalization, innovation, knowledge management, and much more.

Asian Business Wisdom offers you the rare opportunity to learn valuable management lessons from some of the region's most respected and influential business minds,representing a wide range of industries and perspectives, You’ll hear from the likes of:

　·Konosuke Matsushita and Jaime Augusto Zobel de Ayala II on enduring lessons in business

　·Rajat Gupta and Stan Shih on the importance of a strong corporate culture

·Masayoshi Son and Victor Fung on the entrepreneurial spirit

·Cheong Choong Kong and Michael Teng on managing in tough times

·Peter Lau and Deepak Parekh on connecting with customers.

The 31 articles in Asian Business Wisdom are organized into five categories, covering success principles, corporate culture,entrepreneurship, tough business challenges,and marketing and customer service. Each article features each CEO's ideas in his or her own words; and is introduced by an overview of the CEO's life and business achievements;and includes a list of online resources which directs the reader to related articles or organizations.

Asian Business Wisdom gives you an inside look into the key decision points, breakthrough insights, and proven strategies of some of the region's leading CEOs.

Acknowledgments.

Preface.

PART 1 MANAGEMENT PHILOSOPHIES.

　A Passion for Success: Kazuo Inamori, DDI Corporation.

　Managing by Detached Involvement: Jagdish Parikh, Lemuir Group of Companies.

　The Mission of Enterprise: Konosuke Matsushita, Matsushita Electric.

　Between the Transient and the Enduring: Jaime Augusto Zobel de Ayala II, Ayala Corporation.

　Rules for Revolutionaries: Guy Kawasaki, Garage.com.

　Reengineering Your Life: Chung Po-Yang, DHL International Ltd. 　

PART 2 INSTILLING CORPORATE CULTURE.

　McKinsey's Value Chain: Rajat Gupta, McKinsey & Company.

　The Acer Way: Stan Shih, Acer Group.

　The SGV Story: Values and the Human Factor: Washington SyCip, The SGV Group.

　Team on Fire: Sony's Innovation Culture: Nobuyuki Idei, Sony Corporation.

Treating "Big Business Syndrome": Kazuma Tateisi, Omron Corporation.

　Power to the People: Kumar Mangalan Birla, The Aditya Birla Group.

　Applying Business Rigor to a Humanitarian Mission: Sadako Ogata, UN High Commissioner for efugees.

PART 3 THE ENTREPRENEURIAL SPIRIT.

　Japanese-Style Entrepreneurship: Masayoshi Son, Softbank Corporation.

　Starting Up in High Gear: Vinod Khosla, Kleiner Perkins Caufield & Byers.

　Fast, Global, and Entrepreneurial: Supply Chain Management, Hong Kong Style: Victor Fung, Li & Fung.

　Lessons from a Master Entrepreneur: William Heinecke, The Minor Group.

　Creating a Poverty-Free World: Muhammad Yunus, Grameen Bank.

PART 4 TOUCH BUSINESS CHALLENGES.

　Piloting a High Flier: Cheong Choong Kong, Singapore Airlines.

　Birthing a "Bricks and Clicks" Business: Francis Yeoh, YTL Corporation.

　Chinese Family Values in Transition: David K. P. Li, Bank of East Asia Ltd.

　Coping in the Complex China Market: Edward Tse, Booz-Allen & Hamilton.

　Managing a Truly International Bank: The HSBC Approach to Globalization: John Bond, HSBC Holdings Plc.

　Ba ("Shared Space"): A Place for Managing Knowledge: Yotaro Kobayashi, Fuji Xerox Co., Ltd.

　Rx for Sick—and Healthy—Companies: Michael Teng, West Pharmaceutical Services Singapore.

PART 5 MARKETING AND CUSTOMER SERVICE STRATEGIES.

　The Seven Deadly Sins of Service Management: Peter Lau, Giodano International Ltd.

　Making Quality Service a Way of Life: Deepak S. Parekh, Housing Development Finance Corporation.

　Marketing in East Asia: The Fallacies and the Realities: Ralph Kugler, Latin American Business Group, Unilever.

　Debunking the Myths of Advertising: Emily Abrera, McCann-Erikson Philippines.

　Winning the Customer's Heart, Mind, and Stomach: Robert Kuan, Chowking Food Corporation.

　Track Consumer's Need and Fulfill Them Quickly!: Keki Dadiseth, Hindustan Lever Limited.

Index.

Dinna Louise C, Dayao（dinnadayao@hotmail.com）is a freelance writer and editor. She is based in Makati,Philippines.

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Asian Business Wisdom Lessons from the Region's Best and Brightest Business Leaders "A compelling profile of the CEOs behind some of today's most successful Asian businesses. Asian Business Wisdom reveals the secrets behind their success and provides insights into succeeding not only in business, but in life." Guy Kawasaki CEO, Garage.com Author, Rules for Revolutionaries "Dinna Dayao has produced an inspirational compilation of both corporate and life philosophies from some of Asia's top business leaders. From the vision and dynamism which created the success of Asia's best known multinationals, through business models which lead to their success, to up-to-date lessons learned in the recent economic crisis, this is a comprehensive and in-depth review. From the fresh Business school graduate to the seasoned senior executive, Dayao provides a thoughtful and information-packed guide to managing-not just in our region but in the global environment which awaits us in the new millenium." Peter Bennett Managing Director Bennett Associates Ltd, Hong Kong "Successful business leaders have always been a good think tank for us to tap into for insights and inspiration. Dinna Dayao has put together in Asian Business Wisdom the best of the region's top business minds in the business arena. Great ideas selected with a deft hand. A really enjoyable read." Jeff Zhou Editor Chief Executive China "Asian Business Wisdom offers us a look into the hearts and minds of some of Asia's leading entrepreneurs and business builders. Despite the differences in age and cultures, common traits emerge from their business philosophies." Guillermo Luz Executive Director, Makati Business Club Managing Director, The Knowledge Institute