Harvard Business Review on Customer Relationship Management 下载 网盘 kindle mobi 115盘 pdf pdb rtf
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内容简介：
Book Description
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
About HBR
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
Book Dimension
length: (cm)20.8 width:(cm)14.2
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书籍介绍
Book Description
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
About HBR
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
Book Dimension
length: (cm)20.8 width:(cm)14.2
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不错，支持的格式很多
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页面不错 整体风格喜欢
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中评，比上不足比下有余
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一般般，只能说收费的比免费的强不少。
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我是新来的考古学家
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