How We Decide（ISBN=9780547247991） 下载 网盘 kindle mobi 115盘 pdf pdb rtf

Since Plato, philosophers have described the decision making

process as either rational or emotional: we carefully deliberate or

we "blink" and go with our gut. But as scientists break open the

mind's black box with the latest tools of neuroscience, they're

discovering that this is not how the mind works.Our best decisions

are a finely tuned blend of both feeling and reason--and the

precise mix depends on the situation. The trick is to determine

when to lean on which part of the brain, and to do this, we need to

think harder (and smarter) about how we think. Jonah Lehrer arms us

with the tools we need, drawing on cutting-edge research as well as

the real-world experiences of a wide range of "deciders"--from

airplane pilots and hedge fund investors to serial killers and

poker players. Lehrer shows how people are taking advantage of the

new science to make better television shows, win more football

games, and improve military intelligence. His goal is to answer two

questions: How does the human mind make decisions? And how can we

make those decisions better?

INTRODUCTION 

1. The Quarterback in the Pocket 

2. The Predictions of Dopamine 

3. Fooled by a Feeling 

4. The Uses of Reason 

5. Choking on Thought 

6. The Moral Mind 

7. The Brain Is an Argument 

8. The Poker Hand 

Coda 

ACKNOWLEDGMENTS 

NOTES 

BIBLIOGRAPHY 

INDEX 

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