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　　Moscow-born Sergey Brin and Midwest-born Larry Page dropped

out of graduate school at Stanford University to, in their own

words, "change the world" through a powerful search engine that

would organize every bit of information on the Web for free. The

Google Story takes you deep inside the company's wild ride from an

idea that struggled for funding in 1998 to a firm that rakes in

billions in profits, making Brin and Page the wealthiest young men

in America. Based on scrupulous research and extraordinary access

to Google, this fast-moving narrative reveals how an unorthodox

management style and culture of innovation enabled a search engine

to shake up Madison Avenue and Wall Street, scoop up YouTube, and

battle Microsoft at every turn. Not afraid of controversy, Google

is expanding in Communist China and quietly working on a searchable

genetic database, initiatives that test the founders' guiding

mantra: DON'T BE EVIL.

Preface: Google Grows Up

Introduction

1. A Healthy Disregard for the Impossible

z. When Larry Met Sergey

3. Learning to Count

4. The Secret Sauce

5. Divide and Conquer

6. Burning Man

7. The Danny Sullivan Show

8. A Trickle

9. Hiring a Pilot

10. You've Got Google

11. The Google Economy

12. And on the Fifth Day

13. Global Goooogling

14. April Fools

15. Porn Cookie Guy

16. Going Public

17. Playboys

18. Charlie's Place

19. Space Race

20. A Legal Showdown

21. A Virtual Library

22. Attacking Microsoft

23. Money Machine

24. The China Syndrome

25. Googling Your Genes

26. Rocket Man

Appendix I: 23 Google Search Tips

Appendix Ih Google Labs Aptitude Test (GLAT).

Appendix III: Google's Financial Scorecard

A NOTE ON SOURCES

ACKNOWLEDGMENTS

PHOTO CREDITS

INDEX

　　David A. Vise, formerly a Pulitzer Prize winning reporter for

The Washington Post, is a Senior Advisor to New Mountain Capital, a

New York-based private equity firm, and to New Mountain Vantage,

the firm's public equity fund. He is the author of three previous

books, including the New York Times bestseller, The Bureau and the

Mole.

　　Mark Malseed has contributed to The Washington Post, Boston

Herald, Moment, and other publications. The former researcher to

Bob Woodward, he is a consultant to ChaCha and cofounder of

OhMyGov.com.

　　From the Hardcover edition.

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"... I got this crazy idea that I was going to download the entire Web onto my computer. I told my advisor that it would only take a week. After about a year or so, I had some portion of it. "

"So optimism is important," he went on. "You have to be a little silly about the goals you are going to set. There is a phrase I learned in college called, "Having a healthy disregard for the impossible," Page said. "That is a really good phrase. You should try to do things most people would not."

书籍介绍

Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.