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书是在2007年出版的第一版教材的基础上修订而成。全书分为8章，共20课，取材范围广，内容涉及图像信息传播原理、印前工艺技术、印刷色彩管理、印刷工艺原理及设备、印后加工技术、印刷材料及印刷管理等。每课除了正文以外，还设有词汇、注释、补充阅读材料，以扩大学生的专业词汇和专业知识面。在内容编排上力求结合实际，注重实际应用。每课后面均设有一定量的练习题，与课文内容同步，以提高学生的专业文献翻译能力。在本书的最后还整理归纳了常用的印刷专业词汇和专业术语，以供读者学习和查阅。

本书适合作为高职高专院校印刷包装专业的教材，也可供印刷企业在职技术人员学习参考。

Chapter 1．Introduction to the Graphic Communications

Unit 1 A Brief Look at Why and How the Industry Developed

Supplementary Reading Move Beyond Ink on Paper 

Excecise

Unit 2 Basic Printing Methods

Supplementary Reading New Trends in Media Market

Excecise

Chapter 2. Communicating Graphically

Unit 3 The Communication Process and a Communication Model

Supplementary Reading Fierce Competition of Print Media vs. Electronic Media

Excecise

Unit 4 Principles of Design

Supplementary Reading Type Measurement and Typography

Excecise

Chapter 3．Prepress Process Technology

Unit 5 Digital Workflow and CTP Technology

Supplementary Reading Job Planning and Layout

Excecise

Unit 6 Future Development of Image Input Devices

Supplementary Reading Density Ranges of different copies

Excecise

Unit 7 Lithographic Plates

Supplementary Reading Lithographic Plate Base and Run Length

Excecise

Chapter 4. Printing

Unit 8 Introduction to Modern Lithographic Offset Press

Supplementary Reading Multicolor，Perfecting and Small Offset Presses

Excecise

Unit 9 Basics of Gravure Press

Supplementary Reading Other Gravure Presses

Excecise

Unit 10 Wide-Web Flexographic Printing Presses

Supplementary Reading Narrow-Web Flexo Presses

Excecise

Chapter 5. Color Printing and Color Management

Unit 11 Color Printing

Supplementary Reading From Press Proofing to Digital Proofing

Excecise

Unit 12 Introduction to Color Management

Supplementary Reading The Genie in the Bottle

Excecise

Chapter 6．Papers and Inks 

Unit 13 Paper and Papermaking 

Supplementary Reading Paper Problems

Excecise

Unit 14 Ink and Ink Manufacturing 

Supplementary Reading Mixing Ink to Match a Swatch Book

Excecise

Chapter 7. Binding And Finishing 

Unit 15 Ways of Finishing and Binding Printed Materials 

Supplementary Reading Graphic Embellishments and Hot Foil Embossing

Excecise

Unit 16 Hand and Machine Bookbinding 

Supplementary Reading Important Roles of Binding and Finishing

Excecise

Chapter 8． Management of the Graphic Communications Industry 

Unit 17 5S Clean and Green Printing Initiatives

Supplementary Reading Next Generation Challenge

Excecise

Unit 18. Hints to Improve Your Productivity

Supplementary Reading Game Changers

Excecise

Unit 19 Lean Printing Foundations 

Supplementary Reading Lean is truly a journey

Excecise

Unit 20 Printing Estimating Fundamentals 

Supplementary Reading Additional Methods Used to Estimate Printing

Excecise

Appendix A：Model Final Test Paper

Appendix B：Special Vocabulary

References

Postscript

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书籍介绍

书是在2007年出版的第一版教材的基础上修订而成。全书分为8章，共20课，取材范围广，内容涉及图像信息传播原理、印前工艺技术、印刷色彩管理、印刷工艺原理及设备、印后加工技术、印刷材料及印刷管理等。每课除了正文以外，还设有词汇、注释、补充阅读材料，以扩大学生的专业词汇和专业知识面。在内容编排上力求结合实际，注重实际应用。每课后面均设有一定量的练习题，与课文内容同步，以提高学生的专业文献翻译能力。在本书的最后还整理归纳了常用的印刷专业词汇和专业术语，以供读者学习和查阅。

本书适合作为高职高专院校印刷包装专业的教材，也可供印刷企业在职技术人员学习参考。