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Chapter 1  The Method 

Chapter 2  Frame Control 

Chapter 3  Status 

Chapter 4  Pitching Your Big Idea 

Chapter 5  Frame Stacking and Hot Cognitions 

Chapter 6  Eradicating Neediness 

Chapter 7  Case Study: The Airport Deal 

Chapter 8  Get in the Game Index 

　　Oren Klaff is Director of Capital Markets for the investment

bank Intersection Capital, where he raises tens of millions of

dollars from investors and institutions. Intersection Capital has

grown to $250 million of assets under management by using Klaff's

pioneering approaches to raising capital and incorporating

neuroscience into its capital markets programs. He is a specialist

in financial modeling and the codeveloper of Velocity, a capital

markets product that has raised more than $100 million of private

equity and venture capital.

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　　Gold Medal Winner--Tops Sales World's Best Sales and Marketing

Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder,

Flextronics "Move over Neil Strauss and game theory. Pitch Anything

reveals the next big thing in social dynamics: game for business."

-JOSH WHITFORD, Founder, Echelon Media "What do supermodels and

venture capitalists have in common?They hear hundreds of pitches a

year. Pitch Anything makes sure you get the nod (or wink) you

deserve." -RALPH CRAM, Investor "Pitch Anything offers a new method

that will differentiate you from the rest of the pack." -JASON

JONES, Senior Vice President, Jones Lang LaSalle "If you want to

pitch a product, raise money, or close a deal, read Pitch Anything

and put its principles to work." -STEVEN WALDMAN, Principal and

Founder, Spectrum Capital "Pitch Anything opened my eyes to what I

had been missing in my presentations and business interactions."

-LOUIE UCCIFERRI, President, Regent Capital Group "I use Oren's

unique strategies to sell deals, raise money, and handle tough

situations." -TAYLOR GARRETT, Vice President, White Cap "A

counter-intuitive method that works." -JAY GOYAL, CEO, SumOpti

About the Book: When it comes to delivering a pitch, Oren Klaff has

unparalleled credentials. Over the past 13 years, he has used his

one-of-a- kind method to raise more than $400 million-and now, for

the fi rst time, he describes his formula to help you deliver a

winning pitch in any business situation. Whether you're selling

ideas to investors, pitching a client for new business, or even

negotiating for a higher salary, Pitch Anything will transform the

way you position your ideas. According to Klaff, creating and

presenting a great pitch isn't an art-it's a simple science.

Applying the latest findings in the field of neuroeconomics, while

sharing eye-opening stories of his method in action, Klaff

describes how the brain makes decisions and responds to pitches.

With this information, you'll remain in complete control of every

stage of the pitch process. Pitch Anything introduces the exclusive

STRONG method of pitching, which can be put to use immediately:

Setting the Frame Telling the Story Revealing the Intrigue Offering

the Prize Nailing the Hookpoint Getting a Decision One truly great

pitch can improve your career, make you a lot of money-and even

change your life. Success is dependent on the method you use, not

how hard you try. "Better method, more money," Klaff says. "Much

better method, much more money." Klaff is the best in the business

because his method is much better than anyone else's. And now it's

yours. Apply the tactics and strategies outlined inPitch Anything

to engage and persuade your audience-and you'll have more funding

and support than you ever thought possible.